National Diploma in Marketing, Durban University of Technology, Durban
Google Data Analytics Professional Certificate, Coursera
Diploma in Digital Marketing, Shaw Academy
Google Skillshop certifications: Google Ads Search, Google Analytics Individual Qualification (GAIQ), Google Ads Display, Video and Shopping, Google My Business, Google Ad Manager (Drive Advertising Revenue)
Technical SEO audits and prioritisation: Expert
Independent SEO consulting and delivery: Expert
Website migrations (WordPress, Webflow, Shopify): Experienced
Content strategy aligned to revenue goals: Experienced
Search intent and funnel mapping: Experienced
EEAT and topical authority development: Experienced
SEO roadmapping and scope definition: Experienced
Cross-functional leadership (developer and content teams): Experienced
GEO and AI search visibility: Experienced
Site architecture and crawl budget optimisation: Skillful
Structured data and schema strategy: Skillful
Google Search Console and GA4 deep-dive analysis: Skillful
Client discovery and technical SEO onboarding: Skillful
SEO suites and research. Ahrefs (Experienced), Semrush (Skillful), seoClarity Enterprise (Skillful), Majestic (Beginner)
Technical SEO and crawling. Screaming Frog SEO Spider (Expert), Sitebulb (Expert), Google Search Console (Expert), Bing Webmaster Tools (Skillful)
Analytics and data. Google Analytics, UA and GA4 (Expert), Looker Studio (Skillful), Power BI (Beginner), Hotjar and Microsoft Clarity (Beginner)
Local and link SEO. Google Business Profile (Expert), BrightLocal (Skillful), LinkResearchTools (Skillful)
CMS and content. WordPress (Expert), Webflow (Experienced), Shopify (Skillful), WooCommerce (Skillful), Grammarly and Hemingway (Expert). SEO work also on Magento, HubSpot, Contentful and custom-built sites.
Technical SEO audits with a prioritised action plan, and Core Web Vitals and page speed work
SEO strategy and growth roadmaps, including multi-market and B2B lead generation sites
Keyword research, topic clusters, information architecture and content strategy
On-page SEO, local SEO and Google Business Profile, including multi-location businesses
Website migration SEO before and after launch, with Webflow and Shopify setup
Monthly consulting, agency support, SEO reporting and team training