Partner with agencies and companies to deliver end-to-end SEO strategy for SMB and mid-market clients
Execute technical audits, on-page optimisation, content strategy, and reporting
Align SEO deliverables with lead generation and revenue goals
Act as a senior SEO resource within a distributed, international team
Evidence. Group SEO Executive (remote contract) for a UK construction group, March to September 2026. Tracked keywords in positions 1 to 3 rose from 12 to 25 and page-one keywords from 78 to 87 (May to August), share of voice doubled from 0.4% to 0.8%, and average Search Console position improved from 18.0 to 15.0 in the month approved on-site updates were published. The full case study is on the Case study page.
Sample. An 18-slide ecommerce SEO proposal for a South African gut-health retailer on Shopify (July 2026), built from a crawl the business supplied: 1,194 URLs, 103 errors, 37 orphan pages, 8 404 pages and 12 pages missing an H1, with a 90-day plan. This is a proposal. No results are claimed.
Led SEO strategy for a live portfolio of 11 clients, and worked on 21 clients over the year as accounts moved between SEOs when team members left and joined. Clients included MTN, Ster-Kinekor, Subaru, Coronation and Timbercity
Owned technical, content, and local SEO performance across multiple industries
Drove organic growth through site architecture improvements, structured data, and content frameworks
Delivered GEO and AI search visibility work: checked how client brands appeared across the major AI platforms, handled entity and schema work, wrote answer-first content, built third-party citations, and included AI visibility in the monthly client reports
Led website redesigns and SEO migrations aligned to conversion goals
Mentored junior SEO team members and collaborated with paid media and content teams
Impact. Improved organic visibility and traffic across multiple enterprise brands. Established scalable SEO frameworks used agency-wide.
Main clients: Glenwood Dev Apps and First Recruit.
Managed SEO strategies for multiple clients, focusing on scaling organic traffic and local search presence
Developed the Google Business Profile strategy for Glenwood Dev Apps, establishing it as the primary driver of new business enquiries
Used Information Architecture tools to design and expand website structures, adding service-based landing pages and content hubs
Audited and optimised Call-to-Action placement and messaging to improve site-wide engagement
Technical SEO. Recurring site audits, working with developers on schema markup, site speed improvements, and mobile-first optimisation
Webflow management. Primary lead for the Webflow CMS, managing site structure, architectural changes, and SEO settings during a large-scale migration
Local and regional SEO. Increased geographic visibility across Africa and the Middle East by optimising for local search nuances and regional keywords
Cross-functional training. Provided SEO expertise to cross-functional teams, building an SEO-first culture in content creation and web development
Competitive intelligence. Analysed competitor backlink profiles and content gaps to find new organic growth opportunities
Owned global SEO strategy across 23 countries and 22 regional teams
Designed and implemented a centralised SEO framework with local execution
Led 6 large-scale website migrations, consolidating 22 sites into a unified global structure
Trained regional digital managers on technical SEO, content optimisation, and reporting
Partnered with product, development, and marketing leadership to align SEO with growth targets
Impact. Consistent double-digit organic growth across key markets. Reduced technical SEO debt through standardised global processes.
Main clients: iKhokha and Kaomi Marketing.
Delivered full-site SEO strategies for SMEs and startups
Built SEO foundations: sitemaps, robots.txt, canonicals, AMP, and internal linking
Created content strategies, service pages, blogs, and case studies
Improved rankings and organic traffic through technical and on-page optimisation
Ran SEO programmes across industries, owning keyword strategy, on-page and technical work and reporting
Built a strong foundation in performance marketing and ROI-driven optimisation
Results, as reported by the agency over about two years, organic changes year on year.
Varsity College (higher education): organic sessions 2,346,690, up 28%. Conversions 60,393, up 42%. Visibility 67% across 97 target terms
Vega Schools: conversions 17,023, up 119%. Sessions 418,142, up 19%. Position 1 for four core programme terms. Visibility 77%
Kinky Hair: organic sessions 47,015, up 137%. Conversions were not tracked in this period
Renew Hair Colour: sessions 27,739, up 32%. Conversions 1,502, up 80%
Inecto: sessions 33,246, up 2%. Conversions 993, up 17%. Visibility 50%
Dunlop Tyres SA: I managed Google My Business listings for the Dunlop Zone store network, updating store links, photos, call links and website links. The programme won Silver at the 2017 MMA Smarties. The published case study reports mobile organic traffic up 458% and 376,119 local searches from March to June 2017
Varsity College, Vega Schools and The Business School belong to the ADvTECH Group. Kinky Hair, Renew and Inecto belong to Godrej.