SAM Assembly 35 has a rich history and a talented membership, but much of our current online presence exists primarily through Facebook and email newsletters. While those tools are valuable, they are limited in their ability to preserve our history, promote our events, and introduce new people to the world of magic.
Over the years, there have been several attempts to establish and maintain a broader web presence for the assembly:
https://sam-35.blogspot.com/
This Blogspot site was updated as recently as April 2025. (Blogspot was also my original blogging platform when I first began publishing online in 2004)
http://www.sam35.com/newsite
It appears that the assembly owns the sam35.com domain, although it currently redirects to the Blogspot site. It would be good to track down who has access to that so it could be redirected if a new site is ever considered. I'd also suggest purchasing sam35.org.
http://www.compumagic.com/sam35/
This appears to have been an earlier website for the assembly created by Kevin Gough. While much of the information is outdated and some links are broken, the site still contains valuable historical material, including newsletters, member information, and content related to Al Baker. Much of this could be incorporated into a new site.
These past efforts demonstrate both the interest and the potential value of creating a permanent and modern online home for the assembly.
A full-featured website
An Instagram presence
Better promotion of events and lectures
Historical preservation of our assembly and its members
Easier access for prospective members to learn about the club
A permanent online home that complements our Facebook presence
My goal would be to build the site using Google Sites, which is:
Easy to maintain
Low cost
Accessible from any browser
Simple for future officers or volunteers to update
Easy to teach others how to manage and expand
This would NOT replace Facebook or newsletters, but instead provide a stable, professional public face for the assembly.
A strong web presence can help our assembly:
Attract younger magicians and new members
Promote public shows, lectures, and special events
Preserve the history of our assembly and its members
Showcase member achievements and performances
Create a professional image for visitors and guests
Improve communication beyond social media
Highlight the legacy of Al Baker and magic history in Poughkeepsie
Today, many organizations are judged by their online presence. A modern website immediately communicates that our assembly is active, organized, and welcoming.
Home page with upcoming events
About SAM 35
History of the Assembly - Sample Page
The Legacy of Al Baker - Sample Page
Member Spotlights
Event Calendar
Lecture Announcements
Photo and Video Gallery
Contact and Membership Information
Links to Facebook, Instagram, and YouTube content
As a proof of concept, I created a sample site dedicated to Al Baker:
This demonstrates how historical material can be preserved and presented in a modern, engaging format.
You can view some of my other work, developing websites, designing graphic and video ads and developing and coding applications by clicking the button below:
I would be happy to work with the Executive Committee and interested members to further brainstorm ideas, discuss priorities, and help develop a modern online presence for SAM Assembly 35.
Although I have only been a member for the past two years, my hope is that this could become a meaningful long-term contribution I can make to the assembly — helping preserve our history, promote our events, and create a welcoming public face for future magicians and members.
I believe we have an opportunity to build something that honors the rich legacy of our assembly while also helping it grow and thrive in the years ahead.
This October marks the 75th anniversary of the passing of Al Baker on October 24, 1951. After Joe’s presentation on Al Baker, I became interested in doing additional research of my own. Digging through genealogical and historical records, I was able to pinpoint the location of Al Baker’s family home on Main Street, as well as his father’s business. That research eventually grew into the beginnings of a slide presentation on Al Baker’s life and his connection to Poughkeepsie.
Since I regularly attend local history programs at the library, I spoke with one of the librarians about possible research resources, including historical photographs of Main Street and whether there might be any images of Al Baker in the Vail Brothers collection. The local historian was very interested in learning more about Al Baker, especially since the library often highlights notable people born in Poughkeepsie, and this was apparently the first time they had heard about him.
That conversation sparked an idea. In recognition of the 75th anniversary of Al Baker’s passing, I think it would be wonderful for our assembly to partner with the library for a public presentation celebrating his life and legacy. The format could be similar to Joe’s presentation, combining stories and historical information about Al Baker with live performances of effects associated with him by members of our assembly.
The library has hosted magic-related programs in the past that drew crowds of more than 100 people, and I believe a presentation focused on a famous magician born right here in Poughkeepsie would generate strong local interest. It would also be a terrific opportunity to promote our assembly while sharing an important piece of Poughkeepsie history with the community.
If there is interest in pursuing this idea, I would be happy to reach out to the library to see whether this is something we could coordinate together. Since a project like this would require gathering volunteers, organizing performances and presentation content, we would likely need to begin planning over the summer in order to have everything ready by October.