Top Shopify Email Collection Apps to Grow Your Store’s Subscriber List in 2

In the competitive world of eCommerce, email marketing remains one of the most effective ways to connect with your customers, recover abandoned carts, and increase repeat purchases. For Shopify store owners, using a dedicated email collection app can make all the difference in scaling their business efficiently.

In this blog, we’ll explore the importance of collecting emails, how to do it strategically, and review the best Shopify app to collect emails to boost your conversions. Whether you're just starting out or want to optimize your current strategy, this guide is packed with actionable insights rooted in E-E-A-T SEO (Experience, Expertise, Authoritativeness, and Trustworthiness).

Why Email Collection Matters for Shopify Stores

1. Direct Line to Your Customers

Collecting emails gives you a direct communication channel. Unlike social media followers, email subscribers are a loyal audience who have opted in to hear from you.

2. Increased ROI

Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing tools available.

3. Personalized Campaigns

With the right email data, you can segment your audience and deliver tailored messages that convert.

What Is an Email Collection App?

An email collection app is a tool integrated into your Shopify store that helps gather visitors’ email addresses. These apps typically use popups, forms, landing pages, and gamified elements like spin-to-win wheels or countdown timers to encourage users to subscribe.

These apps do more than just collect emails—they also sync with your email marketing platforms like Klaviyo, Mailchimp, or Omnisend, helping you automate welcome emails, newsletters, and abandoned cart flows.

Top Shopify App to Collect Emails in 2025

Here are some of the most trusted and high-performing email collection apps in the Shopify App Store:

1. Privy – Pop Ups, Email, & SMS

Privy is a popular Shopify app to collect emails using popups, exit-intent triggers, and banners. It also integrates with most email marketing platforms and allows A/B testing for maximum results.

Key Features:

• Customizable popups and flyouts
  
  

• Mobile-friendly design
  
  

• Syncs with Mailchimp, Klaviyo, and more
  
  

• Gamified forms
  
  

Why Use It: Privy combines list building and email marketing in one platform, making it ideal for beginners and intermediate users alike.

2. Klaviyo

Klaviyo isn't just for sending emails—it’s a powerful email collection tool too. With embedded forms, popups, and SMS opt-in, it's an all-in-one platform for email and SMS automation.

Key Features:

• Targeted email capture forms
  
  

• Behavioral segmentation
  
  

• Smart A/B testing
  
  

• Real-time analytics
  
  

Why Use It: Klaviyo is an advanced email collection app ideal for data-driven marketers looking for deep customer insights.

3. OptiMonk

OptiMonk focuses on behavioral targeting and conversion rate optimization. It helps Shopify collect emails more effectively by showing the right message at the right time.

Key Features:

• Exit-intent popups
  
  

• On-site retargeting
  
  

• Smart segmentation
  
  

• No-code editor
  
  

Why Use It: OptiMonk is perfect for stores focused on improving user experience while collecting emails without being intrusive.

Best Practices to Collect Emails on Shopify

If you're using a Shopify app to collect emails, keep these best practices in mind:

1. Offer a Strong Incentive

Discount codes, free shipping, or exclusive content are great motivators. Make sure your value proposition is clear and front-loaded.

2. Time It Right

Use triggers like scroll percentage, exit intent, or time on site to show your popup only when the user is most engaged.

3. Keep It Simple

Ask only for the email address (and maybe the first name). Long forms lead to higher abandonment rates.

4. Test and Optimize

Use A/B testing to try different messaging, colors, and triggers to see what converts best.

How to Add an Email Collection App to Shopify

Here’s a quick guide to getting started:

1. Go to your Shopify Admin Panel.
   
   

2. Click on Apps > Shopify App Store.
   
   

3. Search for “email collection app.”
   
   

4. Choose one that fits your needs (e.g., Privy, Klaviyo, or OptiMonk).
   
   

5. Click Add App and follow the installation instructions.
   
   

6. Customize your popup or form based on your store's branding.
   
   

7. Integrate with your email platform (if needed).
   
   

8. Set targeting rules and go live!
   
   

By following these steps, your Shopify collect emails process will be up and running in no time.

Case Study: How One Store Boosted Email Signups by 40%

A DTC skincare brand implemented Privy’s spin-to-win popup offering a 10% discount. Within a month, they saw:

• 40% increase in email signups
  
  

• 25% uplift in conversion rates from email traffic
  
  

• 15% reduction in cart abandonment
  
  

By using the right Shopify app to collect emails, the brand turned casual browsers into repeat customers.

FAQs About Shopify Email Collection Apps

Q1: What’s the best email collection app for Shopify beginners?

Privy is a great choice for beginners due to its user-friendly interface and integration with major email platforms.

Q2: Is it legal to collect emails from users on Shopify?

Yes, but make sure you’re compliant with GDPR and CAN-SPAM laws. Always use opt-in methods and provide an easy way to unsubscribe.

Q3: Can I use multiple apps to collect emails on Shopify?

Technically yes, but it’s better to stick with one robust email collection app to avoid conflicts or duplicate efforts.

Q4: How often should I email my subscribers?

2–4 times a month is a healthy frequency. Avoid spamming, but keep them engaged with valuable content or offers.

Q5: Do I need coding knowledge to use these apps?

Not at all. Most apps offer drag-and-drop builders or ready-made templates that work out of the box.

Conclusion: Build Your Email List Smarter in 2025

If you’re serious about growing your Shopify store, choosing the right Shopify app to collect emails is crucial. Whether you're looking for simplicity, automation, or advanced targeting, there’s an email collection app to meet your needs.

Remember, collecting emails is just the first step—what you do with them matters even more. Use your email list to build long-term relationships, offer genuine value, and keep your audience coming back for more.