How can I generate more leads from cold emailing?

Do you know that email is one of the most powerful channels for lead generation to date? Cold emailing may sound cliche. But the fact that the average ROI you can get is $38 for every $1 invested or 3,800%, makes it worth paying attention to.

Can you achieve this result for your business as well? Well, yes, you can if you follow certain tips and tactics. 

Here are some sure-shot ways to help you generate more leads with cold email outreach,

1. Make your subject lines stand out

The first impression is the last impression, and your email subject line allows you to either impress the recipient or disappoint them. Crisp and straightforward email subject lines can help you get more opens. Try creating a sense of urgency and present interesting statistics. Additionally, add elements of personalization to it by mentioning something the recipient can immediately relate to. Whatever you do, make sure you don’t write long sentences because no one has the time to read them. 

2. Personalize your email

As you saw above, personalization can increase open rates and also go a long way in increasing the click-through rates and replies. Everyone likes it when someone puts effort into knowing about them in detail. Mentioning a mutual connection or congratulating them for their latest achievement can get the prospect interested in what you have to offer. Ensure that the opening line is striking so that the reader doesn’t trash your email. 

3. Present your product/service as a solution

Adding value to the prospect is the main aim of your email. So, keep yourself aside and show prospects what is in it for them. For that, you first have to discover the prospect’s pain points and then present your product or service as a way to alleviate them. Try to focus on what your solution can do for the user instead of boasting about the features it offers. Everyone wants to know what your product can do for them, and by answering that, you win the battle.  

4. Find the best time to send emails

Find out who your target audience is and understand their schedules. Figure out when it would be the right time to reach out to them. One golden rule is to send cold emails based on the recipient’s time zone. You will have to do a bit of research but trust me; it will be worth it!

5. Add a strong CTA

Even if the recipient sticks around to read the whole email, it would be futile if you don’t add a CTA. A call-to-action tells prospects what they have to do next, and its absence can leave them confused. So, add a clear CTA if you really want to push prospects further down the sales funnel.

6. Follow up persistently

It is always good to stay longer with prospects and not give up easily. Even if they choose to remain silent, don’t lose hope; you can always turn their no into a yes. That can happen with persistent follow-up. But there is a thin line between being persistent and being clingy. Do give a gap of several days between each follow-up if you don’t want the prospect to mark you as spam.

So, these were the topmost points to bear in mind before cold email outreach.  

I hope you are now ready to ace the game! I wish you luck!