Research Interests

Substantive: Marketing Strategy, Climate Change and Marketing, Better Marketing for a Better World, Marketing-Finance Interface

Methodological: Panel Data Econometrics, Machine Learning (NLP, LLMs, Generative AI), Grounded Theory


Research under Review

Babar, Sakshi S., and Sundar G. Bharadwaj, “Climate Marketing Strategies and Firm Value” (Dissertation Essay 1), invited for third round revision at the Journal of Marketing


Babar, Sakshi S., Youngtak M. Kim, Tatiana Dyachenko, and Sundar G. Bharadwaj, “Differential Effects of Carbon Label Formats on Consumer Responses: An Empirical Investigation,” under first round revision at the Journal of Marketing Research 


Work in Progress

Babar, Sakshi S., and Sundar G. Bharadwaj, “New Climate Product Announcements and Stock Market Reaction” (Dissertation Essay 2), data analysis in progress, target journal: Journal of Marketing


Babar, Sakshi S., and Sundar G. Bharadwaj, “A Generative-AI Based Approach to Detect Greenwashing in Marketing Communications” (Dissertation Essay 3), model development in progress, target journal: Marketing Science


Babar, Sakshi S., Prakash Satyavageeswaran, and Sundar G. Bharadwaj, “Selling to the Government in Emerging Markets,” data analysis, manuscript in progress