The 1990 MA State Treasurer election in Boston, a contest between Massachussets State House Member Bill Galvin and businessman Joe Malone was a landslide for Malone wherein his complete domination with White voters allowed him to not just win Massachussetts by 21%, but Boston by 12.2%.
In his win, Galvin was reduced to merely Winning African American voters in the center of Boston in addition to the staunch liberal Voters in Northern Allston and Brighton.
The 1990 MA State Treasurer election, a contest between Massachussets State House Member Bill Galvin and businessman Joe Malone was a personality dominated landslide for Malone where a theme of change allowed him to defy gravity and win by the largest margin of any republican on the ballot that year.
In an election dominated by the need for change from the Robert Q. Crane Treasurer Administration that had governed since the 1960s, due to the Massachusetts Fiscal Crisis, Malone was the man best positioned to win.
This was despite the struggles of the rest of the GOP ticket, with this decoupling being due to the aforementioned factors Malone was able to best present a vision of change because of his Republican affiliation.
In doing so allowing him to make the argument that he was a true change from Crane as well as independent from the Democrats who ruled over Massachusetts—ultimately allowing him to win.