About EPA Safer Choice

The U.S. Environmental Protection Agency's (EPA) Safer Choice Program reviews and recognizes best-in-class chemical-based formulations and products that meet its stringent criteria. The Safer Choice label helps consumers and commercial buyers identify and select products with safer chemical ingredients, without sacrificing quality or performance.

EPA's Safer Choice program is important because it offers a nationally recognized and credible label that focuses on providing products that contain less toxic ingredients. The label is endorsed by retailers, non-profits, government and manufacturers.

Benefits of EPA Safer Choice Label

Below are some benefits of obtaining the EPA Safer Choice label on products.

Credible and respected label carried at large retailers: retailers are proud to carry and promote EPA Safer Choice products (a few of which include Amazon, Walmart and Home Depot, a 2021 EPA Safer Choice Partner of the Year).
Recognition in the marketplace: EPA offers promotional and branding assistance, and products are included in the searchable, online Safer Choice Products Directory.
Potential new customers/markets: institutional, industrial, and consumer.

Reduced toxic chemical exposure for employees and consumers.
Potential for reduced hazardous waste generation.

Steps to getting Safer Choice Approved

The Certification Assistance Program provided hand-on technical support for getting your product Safer Choice certified.

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