Finding Hidden Gold: How to Do Keyword Research for SaaS Products in Niche Markets

By Caleb Mugendi

What Are Niche Keywords in a B2B Context?

Niche keywords are specific, low-competition search terms that appeal to a clearly defined audience—usually with a focused problem or job to solve. In the SaaS world, this might include phrases like "onboarding automation for fintech apps" or "AI reporting tools for logistics."

B2B Niche Keyword Examples

• B2B webinar automation platform for HR teams
  
  

• GDPR-compliant email tracking software
  
  

• Construction SaaS project budgeting tools
  
  

• HIPAA-compliant CRM for mental health clinics
  
  

These don’t get thousands of searches—but they bring in highly qualified leads.

How to Find Niche Keywords for Your SaaS Startup 

Use tools like ChatGPT to generate variants and subtopics based on your ICP.

3. Analyze and Refine

Use platforms like SEMrush, Ahrefs, and AnswerThePublic to:

• Analyze keyword difficulty (aim <40%)
  
  

• Check search volume (even 10-30/month is valid)
  
  

Look for question-based long-tail queries

Don’t skip competitor analysis. What keywords are they missing? Where are the gaps?

Let me tell you a little secrete 🤫 listen close : 

STEP 1 ; Go to chat gpt and enter this prompt

THAT'S ALL!

This will show you all the service pages that they have and you don’t . It’ll even give you recommendations as to what pages to add and what keywords are working for them .

(credits to HeyTony)

5. Monitor and Adapt

To track keyword movements and find fresh low-competition chances, set up dashboards in Google Search Console or utilize a program like LowFruits.

Perform Niche Keyword Research to Reach Your Ideal Customers

The success of your content strategy hinges on this step. If your SaaS solves a specific pain point in a crowded market, don’t compete for generic terms. Focus on what your real customers actually search.

Not sure where to start?

At SaaSStratigix, we use a proven research process that blends AI tools, SERP intelligence, and ICP interviews to uncover keyword opportunities that drive high-intent traffic.

You May Also Like:

• B2B SEO Agencies Mastering SaaS Growth in 2025
  
  

• Content Strategy for B2B in a Changing Marketing Landscape
  
  

• Startup B2B Video Marketing That Wins Leads and Nurtures Customers
  
  

Scale Up Your Search Success.

With the right research, even a zero-volume keyword can lead to a $10,000 deal. Don’t chase volume—chase intent. SaaSStratigix helps you scale SEO growth with precision keyword mapping. Like I said, don't follow the masses follow what your customers are actually looking for. 

Our Expertise. Your Success.

We specialize in:

• Niche SaaS keyword research
  
  

• AI-powered content strategy
  
  

• Conversion-optimized landing pages
  
  

• Bottom-funnel SEO content
  
  

FAQ: Niche Keyword Research for SaaS

What is a niche keyword in SaaS?

It’s a long-tail keyword that targets a highly specific user need or use case, often with lower competition and higher buying intent.

Why should SaaS companies care about niche keywords?

They help attract users who are actively searching for your exact solution—meaning better lead quality and higher conversion rates.

How do I find niche keywords with low or no search volume?

Use tools like LowFruits or look into "People Also Ask" and Reddit/Slack community conversations. They often reveal emerging search trends.

Can zero-search keywords still be valuable?

Absolutely. Especially in B2B, many high-value keywords show zero or low volume but still bring in conversions.

What keyword tools work best for niche SaaS?

SEMrush, Ahrefs, AnswerThePublic, Frase, LowFruits, and Google Search Console.

FAQ: SaaSStratigix and Keyword Research

How does SaaSStratigix approach keyword research?

We blend AI-driven analysis with real human strategy—reviewing SERP patterns, customer feedback, and topic gaps to find high-intent keywords other agencies miss.

Can SaaSStratigix help us with content too?

Yes. We build complete SEO content funnels around the keywords we find—from blog posts to landing pages to gated assets and Getting you backlinks

Do you work with early-stage SaaS?

Absolutely. Our niche-first approach is ideal for emerging startups building category-defining products.

Let SaaSStratigix help you rank for what actually matters. Reach out today.