Ruiqi (Rachel) Wu

Welcome to my site!

My name is Ruiqi (pronounced /ˈreɪ.tʃi/, like “Ray-chee”). I'm an Assistant Professor of Marketing at Lerner College of Business and Economics,  University of Delaware.  Before joining Lerner, I received a Ph.D. in Business Administration (Marketing) from the University of Rochester in 2023 and a B.A. in Economics from Fudan University in 2017.

My research interests lie broadly in quantitative marketing and empirical industrial organization, with an emphasis on  pricing, the economics of information, and branding .  

You can find my CV here. 

Email: ruiqiwu@udel.edu