Employers and communities need effective communicators. The question is: How do we define "effective"? The Professional and Technical Writing (PTW) program at SVSU defines effective as professionals who can adapt and apply their expertise across a range of communication contexts. The PTW program is built on a core curriculum that helps students develop the knowledge and skills necessary to contribute to a variety of professional roles and workplaces. PTW students are encouraged to identify areas of specialization that further prepare them to compete for jobs in specific employment markets.

PTW grads hold a variety of titles in workplaces, including (but not limited to) writer, editor, project manager, information designer, and web developer. They work in many industries and often can be found in the most unlikely places. See the list below for career and marketing possibilities.