The video begins silent with the moving image of a man with his hands in the singer's mouth. The video continues with these moving images of the man continuing to wrap his hands all around the singer's face and body. Video also has these images of the singer posing. He’s being photographed in submissive poses. Then back to the man wrapped around the singer. His hands in her mouth. The video ends with her hiding her face behind her hands while still looking at the camera.

Emotional mistreatment, or abuse, is the most well-known type of misuse, but it is the least discussed in the media and in private. Some portion of the explanation it is so natural for individuals to ignore is that with the goal that a lot of what is viewed as typical and worthy types of correspondence is in reality damaging. Mini women cannot correctly identify what is emotional abuse and what is, let’s say a normal joke. Numerous individuals don't have a clue that they have been, or are being genuinely "manhandled". Moreover, a great deal of psychological mistreatment doesn't seem, by all accounts, to be extreme or sensational, despite the fact that its belongings can be. Nobody is going to think a small dig at your person as emotional abuse. Someone saying a small negative comment is not seen as mistreatment, so over time it becomes less and less noticeable. If you don’t think a small dig is bad, then you’re far less likely to notice when a big dig is being said. Killbourne mentions, "Domestic violence is a leading cause of female energy injury in almost every country in the world." (p. 499) not many identify emotional abuse as domestic violence, or violence at all. In contrast to physical or sexual maltreatment, where one action equates to misuse, psychological mistreatment is comprised of a progression of episodes, or an example of conduct that happens after some time. Psychological mistreatment is something other than verbal put-down, the most widely recognized meaning of psychological mistreatment. Psychological mistreatment is a progression of rehashed episodes, regardless of whether purposeful or not that affronts, compromises, corrupts, a person's mind as well as controls them.

When looking at the video, abuse is not at the forefront of your mind. The video is calm, soft, and sensual. This speaks wonders depiction of physical abuse shown. The man is shown in a light that makes him sexy in his actions. This makes the abuse sexy. Kilbourne states, "if indifference in a man is sexy, then violence is sometimes downright erotic." (p. 496) Violence in relationships is not uncommon. Many relationships involve BDSM. BDSM can normalize violent actions into normal aspects of a relationship. With the growing popularity, in mainstream media, of BDSM, the negative aspects are becoming socially excepted as well as the normal aspects. Anyone in the BDSM community will tell you that this mainstream attention has negatively affected the BDSM scene. Acceptance of BDSM in the mainstream has led many to accept anything abusive is considered BDSM. That’s just not true. Emotional abuse and kinky play or not one of the same. In the video, the abuse shown is depicted as a sensual fun thing but the point of the video and song is not gone across. The artist herself says it’s about her abusive relationship and what she went through. She talks about how the person she was with restrained her words or put their hand in her mouth, as the lyrics state. it’s discussed in a negative light but she also stated outside of the video, that she kind of liked it. The media popularizing these incorrect images of BDSM has led to many women having a hard time distinguishing abuse from play. This kind of misrepresentation has led to more and more cases of late identified abuse. If media instead showed correct images of BDSM, could this affect been countered?