The mobile engagement market is poised for significant growth over the period from 2025 to 2032, driven by factors such as the proliferation of mobile devices, advancements in mobile technology, and the increasing importance of personalized user experiences. This report provides an in-depth analysis of the market trends, drivers, challenges, and key players, along with a detailed segmentation of the market by solution, organization size, deployment, and industry verticals.
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As of 2024, the mobile engagement market was valued at approximately $39.68 billion. It is projected to reach $56.4 billion by 2025, reflecting a compound annual growth rate (CAGR) of 42.1% for that year. Over the longer term, from 2024 to 2032, the market is expected to exhibit a CAGR of approximately 34.8%. By 2032, the market is anticipated to reach $189.65 billion.
The mobile engagement market can be segmented into several key categories:
By Solution:
SMS and MMS
Push Notifications (rich and standard)
In-App Messaging (contextual, onboarding, feedback)
E-mails (transactional, marketing, drip campaigns)
App or Web Content (personalized, dynamic)
Other Solutions (mobile wallet engagement, chatbots and AI messaging, social media engagement)1.
By Organization Size:
Large Enterprises
Small and Medium Organizations.
By Deployment:
On-Premises
On-Cloud1.
By Industry Verticals:
Banking, Financial Services, and Insurance (BFSI)
Retail and E-commerce
Consumer Electronics and Accessories
Apparel, Footwear, and Accessories (AFA)
Furniture and Home Furnishings
Hospitality and Travel
Other Industry Verticals1.
Integration of AI and Chatbots: The integration of chatbots and virtual assistants in mobile apps is becoming increasingly popular, enhancing user engagement through personalized interactions.
Privacy-Centric Strategies: With growing concerns about data privacy, companies are focusing on developing privacy-centric mobile engagement strategies to build trust with users.
Expansion of Mobile Wallets: The rise of mobile wallets and in-app purchases is driving engagement by offering seamless transaction experiences.
Progressive Web Apps (PWAs): PWAs are gaining traction for providing seamless and interactive mobile experiences without the need for app downloads.
Cross-Platform Engagement: The adoption of cross-platform and cross-channel engagement solutions is enabling businesses to reach users across multiple devices and platforms.
Proliferation of Mobile Devices: The widespread availability and affordability of smartphones are key drivers of the mobile engagement market.
Advancements in Mobile Technology: Improvements in mobile hardware and multimedia capabilities are enhancing user experiences and driving engagement.
Importance of Personalized Experiences: The increasing demand for personalized and contextual messaging is propelling market growth.
Despite the growth prospects, the mobile engagement market faces challenges such as:
Privacy Concerns: Users' apprehensions about data privacy can limit the effectiveness of mobile engagement strategies.
Competition and Saturation: The market is becoming increasingly saturated, making it challenging for companies to stand out and maintain user engagement.
Major companies operating in the mobile engagement market include:
Oracle Systems Corporation
International Business Machines Corp
Adobe Systems India Private Limited
Salesforce Inc.
Braze Inc.
Urban Airship Inc.
Selligent SA
CleverTap
Emarsys
Iterable Inc..
The global mobile engagement market is analyzed across major regions, including North America, Europe, Asia-Pacific, and others. Each region presents unique opportunities and challenges based on local market dynamics, consumer behavior, and technological advancements