The global glamping market, valued at approximately USD 3.85 billion in 2025, is projected to reach USD 6.15 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 9.79% during the forecast period.
This growth is driven by increasing consumer demand for unique outdoor experiences that combine luxury and nature, a rising emphasis on sustainable tourism, and higher disposable incomes among key demographics.
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Glamping, a fusion of "glamorous" and "camping," offers travelers the allure of nature with the comforts of modern amenities. Accommodations range from luxury tents and yurts to treehouses and cabins, catering to a broad spectrum of preferences. The market's expansion is fueled by a desire for distinctive travel experiences, environmental consciousness, and the appeal of outdoor activities without compromising comfort.
Experiential Travel Demand: Modern travelers, especially millennials and Gen Z, seek immersive experiences that offer authenticity and adventure. Glamping provides a unique blend of nature and luxury, fulfilling this desire.
Sustainable Tourism Growth: With a heightened awareness of environmental issues, travelers are gravitating towards eco-friendly accommodations. Many glamping sites employ sustainable practices, such as using renewable energy sources and eco-friendly materials, aligning with the values of eco-conscious tourists.
Increased Disposable Income: Rising incomes, particularly in emerging economies, have enabled more consumers to spend on premium travel experiences like glamping.
By Accommodation Type:
Cabins & Pods: Accounted for over 43% of the market share in 2024, favored for their sturdiness and comfort.
Tents: Offer a traditional camping feel with added luxury, appealing to those seeking authenticity.
Yurts: Provide a unique cultural experience, attracting niche travelers.
Treehouses: Popular among families and adventure seekers for their novelty.
By Age Group:
18-32 Years: Held over 43% of the market share in 2024, driven by a penchant for adventure and unique experiences.
33-50 Years: Projected to grow at a CAGR of 11.0% from 2025 to 2030, as this group seeks comfortable yet unconventional travel options.
By Booking Mode:
Direct Booking: Dominated with over 55% market share in 2024, as travelers prefer personalized services and exclusive deals.
Online Travel Agencies (OTAs): Expected to grow at a CAGR of 11.1% from 2025 to 2030, owing to the convenience and variety they offer.
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North America: Held a significant market share in 2024, driven by a strong inclination towards luxury outdoor experiences and well-established glamping sites.
Europe: Accounted for over 35% of the global market in 2024, with countries like the UK, France, and Italy leading due to their diverse landscapes and established tourism infrastructure.
Asia-Pacific: Anticipated to grow at a CAGR of 10.8% from 2025 to 2030, propelled by increasing urbanization, rising disposable incomes, and a growing interest in unique travel experiences.