Embedded Files
OVERVIEW
OVERVIEW
BRAND GOAL:
Build brand awareness
Build audience through partnering with influencers
Build audience through MHT Advertising
Develop customer profiles
Map out customer journey
BUDGET: $4500 Total
BREAKDOWN
Advertising: $1,700
Influencer/UGC Content: $1,250
Marketing Content: $1000
PR/SEO Content: $550
2023 BRANDING ELEMENTS
2023 BRANDING ELEMENTS
OVERALL BIO
OVERALL BIO
Kenneth Cole is a leader when it comes to advocating for something meaningful. His mantra of "stand for something or stand aside" is taking on a renewed meaning this year, and in response, our bedding and bath line is crafted with extra care. Our products are crafted with sustainability at the forefront, like vacuum packing or reusable packaging to reduce waste. Not only do these methods help the environment, but they also mean you get quality products without the additional cost.
COPY FOCUS
COPY FOCUS
Kenneth Cole is focused on a clean look with large, impactful slogans. We will begin to implement the same language throughout the customer journey.
NEWNESS FOCUS
NEWNESS FOCUS
MADISON FLORAL
ALREADY LAUNCHED
GRIDWORK QUILT
ALREADY LAUNCHED
SOLID VELVET QUILT
ALREADY LAUNCHED
FEBRUARY AD - Concept
FEBRUARY AD - Concept
MORE IN FEED PLACEMENT
MORE IN FEED PLACEMENT
STRONG CALL OUT TO BRAND IN FEED
STRONG CALL OUT TO BRAND IN FEED
BUILDING RELATIONSHIPS THROUGH SOCIAL
BUILDING RELATIONSHIPS THROUGH SOCIAL
As we begin to navigate who will support our social efforts we will try to get the attention of retailers & brands -
(Images to the left) - @kennethcolereal, his personal account only has 40k followers but it is Kenneth Cole! And he liked our post yesterday which was form his Twitter Account (he typically does this on his own accounts).
FOLLOW HIM ON SOCIALS:
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