Embedded Files
2022 YTD
2022 YTD
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
593,247 7,956,434 24,329,588 $0.20 2.44% 7.5% $116,797.16
+83.31% +32.93% +67.60% +57.97%
BEST PERFORMING AD OF 2022 & COLD WEATHER CAMPAIGN
BEST PERFORMING AD OF 2022 & COLD WEATHER CAMPAIGN
#1 performing AD
EB + Overstock
Findings: Video + real people + pet's = high engagement
Strategy:
Copy her text from the post to make it sound "less salesy"
Utilize targeting that performed well during sep-dec
LINK CLICKS REACH IMPRESSIONS CPC CTR ENG. RATE BUDGET
47,976 332,545 702,756 $0.08 9.43% 6.9% $4000
**Retargeting AD out performed during the 7day attribution learning process.
#2 performing AD
EB - Macys
10/25 - 11/27
Findings: During high sales/shopping months - people engage more with retailers & discounts before brands. We also focused on static images since reports showed that people decide to click on something within the first 1-2 seconds of seeing the AD.
Strategy:
Mimic the styling of the retailers black friday ads
Utilize targeting that performed well during sep-dec
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
37,339 352,835 811,756 $0.08 9.43% 5.4% $3,898.23
COLD WEATHER/SEASONAL #'S
COLD WEATHER/SEASONAL #'S
2022
Date Range
9/1 - 12/31
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
417,645 3,970,068 14,084,850 $0.19 2.97% 10.5% $78,607.01
239.06% +40.66% 136.41% +57.97% 237.79%
2021
Date Range
9/1 - 12/31
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
111,834 2,822,519 5,957,782 $0.21 1.88% 4% $23,270.66
AD CREATIVE & FINDINGS
SEPTEMBER - OCTOBER:
SEPTEMBER - OCTOBER:
These two months were focused on building brand awareness. Engaged followers were taking the time to scroll through the content.
Instant Experience ADs were more productive during this time and helped us capture the male demographic.
Targeting: We focused on both current followers of MHT & new prospects
KEY TAKEAWAYS
INSTANT EXPEREINCE ADS made up 51.1% of our traffic & pulled in 60% of the male demographic.
NOVEMBER - BLACK FRIDAY
NOVEMBER - BLACK FRIDAY
These two months were focused on building brand awareness. Engaged followers were taking the time to scroll through the content.
Instant Experience ADs were more productive during this time and helped us capture the male demographic.
Targeting: We focused on both current followers of MHT & new prospects
KEY TAKEAWAYS
Static images with large discount call outs that mimiced what the retailers were doing for black friday performed better than any campaign we had all year.
DECEMBER - HOLIDAY
DECEMBER - HOLIDAY
Feel good holiday images, less focus on sales & product - focused more on the magic of Christmas.
KEY TAKEAWAYS:
95% of purchasing decisions are emotional - This is our time to grab at the emotion for cheerful feel good buys. Although this was a successful campaign, I believe there is room to make it even more of a story for 2023.
UNIQUE CONTENT
MARKETING IMAGES
HOW THEY WERE USED
INFLUENCER CONTENT
TIMEOUTHOMES (257K FOLLOWERS) - PAID
PARTNERSHIP WITH
@TIMEOUTSOCIETY - 139k FOLLOWERS +
@TIMEOUTHOMES - 259k FOLLOWERS
(Paid Partnership)
↠Travel & Adventure Inspiration. #timeoutsociety #traveleroftheweek
DRIFTWOOD_DECOR (95.1K FOLLOWERS) - PAID
THEBOHOLAKEHOUSE (22.4K FOLLOWERS) - PAID
MIDDLECLASSMAMA
(100K FOLLOWERS)
MAMAS_MINIONS
(20.6K FOLLOWERS)
LETICIACOSTAM
(7.5K FOLLOWERS)
LIVESTREAM
UGC CONENT (TREND.IO)
KEY TAKEAWAYS:
Provide as much as direction as possible for the best outcome.
BACK TO SCHOOL
BACK TO SCHOOL
2022
DATE RANGE
6/1 - 8/31
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
37,235 1,549,825 2,409,950 $0.41 1.85% 2.5% $10,401.85
AD CREATIVE & FINDINGS
HIGHEST LINK CLICKS
HIGHEST LINK CLICKS
LINK CLKs REACH IMPRs CPC CTR ENG. RATE BUDGET
5,884 213,825 311,532 $0.17 2.16% 2.8% $1,000
This was our first take at photoshopping images for campaigns, a step up from where we started the year. This helped us gather a better tool kit for cold weather.
KEY TAKEAWAYS
FINDING: Our audience was not receptive to ADs for BTC in early June.
SOLUTION: Redirecting to following time line:
April/May - Grad Gifts | Mid July/August - Dorm Room Shopping
June will focus on beach, good vibes and wellness bedding - resetting and unwinding.
FINDING: Lack of planning.
We worked on content with KA for cold weather before the product left the studio which allowed time to develop a curated, high level experience.
SOLUTION: Plan ahead. Marketing to align closely with brand managers and photography timing.
FINDING: We lacked influencer traffic/content - we waited until BTC was happening which meant college students weren't in their dorms yet.
SOLUTION: We are already working on the campaign packet and plan to gather influencer content now for BTC.
INFLUENCER PARTNERSHIPS
INFLUENCER PARTNERSHIPS
MAEGANBELLA - TIK TOK (13.1K FOLLOWERS)
MAEGANBELLA - TIK TOK (13.1K FOLLOWERS)
Betsey agreed to offer shoes & handbags for our campaigns. We will be utilizing Maegan again for BTC 2023 with a larger Betsey story.
THEBOHOLAKEHOUSE - IG (22.4K FOLLOWERS)
THEBOHOLAKEHOUSE - IG (22.4K FOLLOWERS)
UNIQUE CONTENT
UNIQUE CONTENT
FB/IG ADS PINTEREST PINS INSTAGRAM GUIDES
FINDINGS:
NOT AN EFFECTIVE USE OF TIME
AMAZON EXPERIENCE
Page updated
Google Sites
Report abuse