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2023 ADVENTURES
2023 ADVENTURES
Make sure to follow Karley & Ben on Instagram to join in the fun for 2023
RATES: $1599 - Per Reel + 3 stories | $599 - Blog Post | $150 - Per Lifestyle Image
2023 GOAL: BRING AWARENESS TO NAUTICA & EDDIE BAUER AS ALL SEASON BRANDS THROUGH PARTNERSHIPS
2023 GOAL: BRING AWARENESS TO NAUTICA & EDDIE BAUER AS ALL SEASON BRANDS THROUGH PARTNERSHIPS
END OF THE YEAR REEL FOR NAUTICA & EDDIE BAUER
BRINGING THE CUSTOMER ON THE JOURNEY WITH KARLEY & BEN (SEE CUSTOMER JOURNEY MAP BELOW)
Q1
Q1
JANUARY, FEBRUARY, MARCH
Q2
Q2
APRIL, MAY, JUNE
THEME: WINTER WONDERLAND
THEME: WINTER WONDERLAND
NAUTICA: BRAND AWARENESS
1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
AD: will run in late March
Location: Home (NY)
Product proposed: Throws - Awning Stripe
Long term goal: Show awning stripe throughout all of the seasons.
Vision: Giving the throw as a gift for christmas as an all year round gift - showcasing the product throughout the year in multiple uses, all seasons, all environments (outside, inside, boat, beach, snow etc...) - for holiday/seasonal build an AD campaign around Nautica Cold Weather showcasing the throw (will include all cold weather products but for the AD will showcase the 1 item).
WRANGLER: BUILDING CONTENT FOR MARCH LAUNCH
1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
Will post reel in March to boost AD results
AD: will run end of March for Brand Relaunch
Location: Home (NY)
Proposed product:
Theme: Creating a beginning story for Wrangler - showcasing the product on Horses as a play on the iconic well established marketing trend.
THEME: ADVENTURE
THEME: ADVENTURE
EDDIE BAUER: BRAND SENERGY
Vermont Camp (Maybe we can share the cost with EB?) 1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
Need more info but will in June (week TBD) - Karly & Ben to travel there and take us on their journey with very specific messaging to Eddie Bauer being an inclusive brand (Not just for mountain climbers)
AD: Will run in July with focus on EB as a summer brand.
Camping under the stars
2 Reel, 2-3 Lifestyle Images, Blog, Product Shots (TBD)
1 Reel: How to layer your bed for camping in cold and warm seasons
1 Reel: How to pack efficiently for campaign & hiking - strong focus on tips (like how to fold your throw blanket)
Expectations for content: Measurements of folded blanket
Q3
Q3
JULY, AUGUST, SEPTEMBER
Q4
Q4
OCTOBER, NOVEMBER, DECEMBER
THEME: BOAT SEASON / SUMMER ADVENTURES
THEME: BOAT SEASON / SUMMER ADVENTURES
WRANGLER: BRAND AWARENESS
1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
AD: will run in late March
Product proposed: Throws - Awning Stripe
Long term goal: Show awning stripe throughout all of the seasons.
Vision: K & B will be traveling to a Ranch in Colorado. They will be creating content during their stay.
Travel Dates:
WRANGLER: BUILDING CONTENT FOR MARCH LAUNCH
1 Reel, 2-3 Lifestyle Image
AD: will run end of March for Brand Relaunch
Has access to horses
Proposed product:
THEME: FALL / COLD WEATHER / HOLIDAY SHOPPING
THEME: FALL / COLD WEATHER / HOLIDAY SHOPPING
EDDIE BAUER: SALES / HOLIDAY
Vermont Camp (Maybe we can share the cost with EB?)
1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
Need more info but will in June (week TBD) - Karly & Ben to travel there and take us on their journey with very specific messaging to Eddie Bauer being an inclusive brand (Not just for mountain climbers)
NAUTICA: SALES / HOLIDAY
1 Reel, 2-3 Lifestyle Images, Product Shots (TBD)
Product Proposed: Cold weather items/giftable (focusing on awning stripe the all year showcased on product)
AD: will run Q4 (TBD depending on budget allocation)
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