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convergent and discriminant validity in smart-pls
convergent and discriminant validity in smart-pls
The video focuses on Convergent validity (How Average Variance Extracted (AVE) is calculated) and Discriminant validity using Fornell-Larcker Criterion
#Validity #AVE #ConvergentValidity #DiscriminantValidity #ResearchCoach #AverageVarianceExtracted #ConstructValidity
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