:2012

Austrian skydiver Felix Baumgartner preformed the highest freefall jump, from space! This would be one of the most extreme ad campaigns seen for an energy drink.

For less than 4 minutes Felix was freefalling at a height of 128,100 feet. The whole video contains footage of the freefall and can be watch on YouTube. The popular slogan "Gives you wings" embodied Red Bulls ultimate purpose. The ad values strength and success. The mission was a success, and this shows the audience that they too can accomplish big feats like this.

I choose this ad because personally this was very entertaining and eye catching. Never had I seen someone jump from space. Quite honestly, I believe this could be the same for others as well, which is why red Bull is a marketing genius. They are capable of catching attention with their extreme sports ads. 

:2005-present

Formula 1 is a sport that requires very intense training, and obtaining victories is even harder but with a Red Bull all is possible. Try Red Bull for motivation!

Since the beginning F1 has had serval changes to their strategies however F1 remains as a very competitive sport in which ambition is everything. F1 is also all about adrenaline and pushing boundaries with the help of a team and technology. Red Bull essentially helps overcome difficult obstacles to succussed. Just like Red Bulls Jump from Stratos this was a step into the sports world. As sportsman values presented in such a competition are performance, motivation and teamwork. This inspires others to chase their goals until they have been achieved.

As someone who started watching F1 two years ago I thought it was essential to place this ad here along with the fact that Red Bull is my favorite F1 team. I believe this is also accurate for many others if I say I watched Red Bull ads to simply support my team.

:2018

Red Bulls trip to Saigon's ended in the creation of a renewable source of energy, in which 2.4 thousand empty cans of Red Bull were re-used. The main purpose was to reuse old cans to help light up a field in Saigon in the suburbs. The situation was kids getting injured due to playing in darkness because there was a lack of resource to provide adequate lighting. Red Bull would eventually create a plan sell it and make it happen.

I picked this ad because it is the first of its kind for Red Bull that I have personally come across and it was also really worth sharing. This was honesty heartwarming to see and also showed Red Bull willingness to work with everyone else who cares for the neighborhood.

:2022

"Witch" is an ad that aired 2 years ago. Basically, the ad implies that the witch had been trying to fly on her broom for a while now however her daughter has beat her to it by having accomplished this first by simply drinking a Red Bull. "Red Bull gives you wings"; in this case it has given the daughter the ability to fly on her broom.  The slogan was actually placed in the ad-in a comedic relief way.

A basic concept and value in the ad are accomplishment which viewers can relate to. Red Bull is not only a drink, but it is also inspiration to many. This ad was simply chosen out of my own interest in cartoons for ads. I think many also enjoy ad that are different from the usual as well. These types of ads are also light on the eye, easy to remember and nothing too difficult to understand.

:2022

Like "Witches" Whales is also an ad that aired 2 years ago. In contrast to "Witches" this is about a Whale who found a can of Red Bull and embraced its energizing and refreshing taste. After consuming the drink, it appears that the whale starts swimming away upside down in what seems a positive mood. In this ad as well the slogan is placed in a similar way to "Witches"; super light in humor.

This ad is entertaining more than anything else to be completely transparent, but there are concepts of happiness. The Whale seems to be enjoying the fact that it is riding off really upside down into the sunset.

I also choose this ad because Red Bulls sketch commercials are totally classic. They are light in humor, most of the time straight to the point and the art is simple, it's a cartoon. Clearly the Red Bull brand as a whole, knows how to advertise.