Thank you for visiting my website. I am Rebecca Salem, a digital marketing leader with 8 years of hands-on experience managing digital campaigns and a career built on trust, leadership, and continuous learning. You will find recent examples of my work, insights from former colleagues, and my thoughts and ideas about digital marketing on this site.
blog posts: managed the entire content calendar, from ideation to creation and publication
white papers, research reports, and case studies: worked closely with the research team to determine the appropriate analyses for the desired message, revise copy, format charts and tables, publish and promote high-quality efficacy studies
National_Lexile_Study_2021.pdfAldine_Impact_Study_FINAL.pdfBdale_CaseStudy_FINAL_XmtS2rw.pdfSmartyAnts-Whitepaper_BayCounty-8-26-21_1_new.pdfCase_Study_Wichita_KS.pdf5_Best_Practices_to_Ensure_Student_and_Teacher_Engagement_Online_aGW6dZV.pdfwebsites and landing pages: executed the development of integrated product and pillar pages to increase SEO resulting in an additional 1300 new leads each month; created high-performing landing pages to drive campaign conversions upwards of 30%
Varsity Tutors for Schools Impact Page
Built page content and design from the ground up.
bylines and media publications: collaborated with several well known education PR agencies to determine content calendar, source and interview customer advocates, develop and pitch content to major education trades
