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Mobile Marketing or Mobile Marketing is one of the types of marketing that can be filed under Digital Marketing considered.
Mobile has been called the seventh largest mass media in the world ( + ). This means that after printing, the pages of gramophone, cinema, radio, television and the Internet, mobile is the seventh generation of mass media that technology has provided to human beings.
In explaining the importance of mobile marketing, we usually point to the penetration rate of mobile phones and the number of mobile phones around the world and similar statistics, but since it is not difficult to access these types of statistics, we will not mention them and repeat them ( ITU website Is a good and reliable source for this type of information).
Define mobile marketing
The term mobile marketing or mobile marketing was originally more of an SMS marketing equivalent. But with the advent of mobile capabilities, the advent of smartphones, and the advent of mobile Internet, mobile marketing has become a much broader concept.
To the extent that they sometimes prefer to present it not as a subset of digital marketing , but as an independent branch of marketing to emphasize its importance and position sufficiently.
People like Turban in their e-commerce book consider mobile marketing to be a subset of mobile commerce (Mobile Commerce or M-Commerce) so that the importance of mobile and mobile marketing is not diminished among other digital marketing tools ( + ).
With this in mind, if you are interested in learning about the official definitions of mobile marketing, the following two definitions could be a good starting point:
As is clear from this definition. Nowadays, mobile phones are less popular among other mass media, and the ability to customize and personalize mobile communication is one of the basic features in mobile marketing.
At the same time , attention has been paid to the mobile capacity for use in various sectors of the business value chain .
So you should keep in mind that mobile marketing to mobile advertising is not limited and the word marketing on mobile marketing to the public means of marketing (discovering and understanding the market and create value for the target market ) and not meant to restrict advertising , is used.
Valuable mobile features for marketers and marketers
It's not difficult to make a list of valuable mobile features for marketing, advertising, and audience engagement, and each of us can provide a long list of benefits in a matter of minutes. However, the catalog's emphasis on a number of these features can be useful:
- It's personal: Mobile is one of our most personal items, and few people are willing to share their mobile phone with anyone else. It is no exaggeration to say that mobile is the continuation of our hands and brains, and from this perspective, mobile access, direct customer access in the nearest layer is conceivable.
- Often with us: Mobile is usually with us and is turned on and connected to the Internet. The mobile screen is one of the first things we see after waking up, and many of us fall asleep at the end of the night while our eyes are fixed on the mobile screen.
- On mobile, it's possible to make a momentary payment: so if the audience is satisfied with the purchase decision, they can make that decision right away.
- Mobile is the most accessible resource for fast information: Even those who prefer to use laptops and personal computers to mobile phones, on the streets and in shops, as well as in meetings and parties, have no choice but to go to mobile for quick information.
- An Important Channel for Content Consumption: A significant portion of digital content is consumed on a mobile phone (read, heard, seen). News, social media content , emails, video clips, audio files and podcasts are some of the content that many of us use on our mobile phones.
- Ability to define and access control indicators : The ability to define quantitative indicators and measure the effectiveness of activities is one of the features of digital marketing . Mobile marketing also benefits from this feature. However, a variety of sensors and hardware sensors and software processes embedded in mobile (including measuring the user's geographical location) provide the software developers with great capabilities for designing mobile user control systems.
Some common tools in mobile marketing
It is not difficult to set up a list of mobile marketing tools. Each of us, as a customer or marketer, has examined some of them.
Here are some of these tools:
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