You have built a nice web store that is visited well every month. Still, the sales figures are a bit disappointing. This can be due to various factors. In this article, we will look at how we can increase Targeted web traffic the conversion of your website. Read on and discover how you can double your conversion.

A low conversion rate (number of visitors that yield a conversion, divided by the total number of visitors) can be due to different things. It can, of course, be too high a price. People will generally always look for the cheapest price; especially when it comes to brands that they know are good with quality. In addition, a faulty conversion may be due to not getting relevant visitors to your website. In this case, you get enough visitors, but they do not provide many conversions because the visitors are not related to your business. In short, a disappointing performance in the field of conversion can be due to various things. Below we hold the magnifying glass above. Read on soon.

The user-friendliness of your website

The user-friendliness of your website is one of the most important parts of marketing. How easy is it to navigate on your website? Can visitors quickly and easily find what they are looking for? When you have set up your website in a user-friendly way, you will see that other marketing activities will be more useful. Consider, for example, an e-mail campaign. If you manage to attract many visitors to your website via your e-mail campaign, but the website does not work well, chances are that visitors will leave your website and will not visit a second time.

Various factors play a role in the user-friendliness of your website. In this case think of navigation, call-to-action, layout/design, reliability of your website, product presentation, display of different browsers, ordering process and the quality of the content. When you have all this in order, you will automatically see that the conversion will increase (if you have the rest in order of course). Learn more about web design and making your website user-friendly.

Measuring via Google Analytics

When you make adjustments to your website you also want to see if it has been useful. You can easily measure this via Google Adwords. It is important to keep an eye on every page via Google Ad words. When updating the current pages you try new things and you only find out if it works by measuring. If you do not do this, it is definitely a missed opportunity. Did you know that with USA States Targeted Traffic you can isolate marketing efforts with a specific state, or states? Why waste time casting your marketing net outside of your target geographies. This premium service will get you noticed - where it matters most! You can easily connect your website to Google Analytics. If you do not know what all data means, you can choose to watch a tutorial on Youtube or to engage a Google analytics specialist.

Engaging a conversion specialist

If you have tried several things but are not sure why it does not work, it is wise to call in conversion specialist. These specialists have a lot of experience and often know what the problem is. This way it becomes easier to search more specifically and you can get more out of your website. As you know, it's not easy to get number 1 in Google. But once you are at number 1, it is important that you also get the most out of those visitors. It would be a shame if you missed out on income, because your website is not working properly or because your website is not mobile-friendly. In most cases, the problems are often small things that can easily be solved. But when you have little knowledge of it, it is a lot harder to find out what it is exactly about.