Do not forget you only have days! or words to that effect. Next, the body of your email bulletin should succinctly summarize the pertinent information you are trying to relay. For example; Do not forget about Home in Noida and Greater Noida's time limit for open bidding; you only have ten days! Make it a point to take the time, Home in Noida and Greater Noida normally lists its properties on a Friday, to view the properties over the weekend. This will allow you the time to find the right deal.
You may also want to remember that Home in Noida and Greater Noida will normally take a bid, automatically, that will net them 87% of the list price. So plan accordingly! Remember, the point is that this is a bulletin and not a sales letter or a monthly newsletter. Remember to follow the format of what it is you are sending. Obviously if you are sending a monthly newsletter then you would not want to use the above bulletin format. Once you have issued the information you are going to want to leverage. So at the conclusion of your bulletin you would put in your leverage. For example. Villas in Greater Noida / Villas in Noida / Villas in Ghaziabad / Villas in Delhi NCR.
You can learn about these and other insider real estate secrets with Alan Cowgill's Private Lending Made Easy program. Click here for your complimentary How to get all the money you need to buy a property e-book. Making sure of course that it is a properly working link and that the e-book is properly branded. Now, I should mention that this is the e-book that we will be discussing in a future newsletter and in that newsletter we will discuss how you go about branding this e-book and the power of viral marketing.
As you can see the point of the exercise is to capture relevant and pertinent information that is vital to your target audience. This ensures that you will get a high click ratio. Meaning people will actually click on your email and read it. This is your goal. The more people that read your email the more people are going to come to view you as a provider of good, vital, and pertinent information. Once that relationship is built and your reputation established it becomes easier to sell.
The selling, in reality, takes care of itself because all you are doing is leveraging information so that a person comes to trust you and the information you are marketing. A key point to remember here is the sale cycle. Most people tend to get frustrated and disappointed that they did not make a sale on their first contact with a potential customer. Never forget that over 80% of the people buy between the fifth and eight sales contact. So, by using information leveraging, you take advantage of the opportunity to get yourself in front of a potential customer multiple times until they are ready to buy. Like I said, the selling takes care of itself.