This project was a part of SCAD's visual design system class. I visioned a brand that could exist in the real world and designed a brand guideline that includes all the design elements of Ujjal. Ujjal is a luxury jewelry brand targeted particularly for men. The company is based in India and the name is inspired by the world "Ujjwal" in Hindi, which means bright and elegant. Jewelry is usually targeted towards women in most places worldwide. However, the men's jewelry sector has seen a steady increase in sales for past few years, which is why I created this brand to follow the trend and encourage more men to embrace their styles. All the design elements, from the logo to the color scheme, symbolizes Ujjal as a luxurious brand.