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Freestyle,[10] or Latin freestyle[4] (initially called Latin hip hop) is a form of electronic dance music that emerged in the New York metropolitan area, Philadelphia, and Miami, primarily among Hispanic Americans and Italian Americans in the 1980s.[2] It experienced its greatest popularity from the late 1980s until the early 1990s. A common theme of freestyle lyricism originated as heartbreak in an urban environment typified by New York City.

An important precursor to freestyle is 1982's "Planet Rock" by Afrika Bambaataa & Soul Sonic Force. Shannon's 1983 hit "Let the Music Play" is often considered the first freestyle song and the first major song recorded by a Latin American artist is "Please Don't Go" by Nayobe from 1984. From there, freestyle gained a large presence in American clubs, especially in New York and Miami. Radio airplay followed in the mid 1980s.[11]

Rap Freestyle

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Performers such as Expos, Lisa Lisa and Cult Jam, Stevie B and Sweet Sensation gained mainstream chart success with the genre in the late 1980s and early 1990s, but its popularity largely faded by the end of the decade. Both classic and newer freestyle output remain popular as a niche genre in Brazil (where it is an influence on funk carioca), Germany and Canada.

Freestyle music developed in the early 1980s, primarily simultaneously in the Hispanic (mainly Puerto Rican) communities of Upper Manhattan and The Bronx and in the Italian-American communities in Brooklyn, the Bronx, and other boroughs of New York City, New Jersey, Westchester County and Long Island. It initially was a fusion of synthetic instrumentation and syncopated percussion of 1980s electro, as favored by fans of breakdancing. Sampling, as found in synth-pop music and hip-hop, was incorporated. Key influences include Afrika Bambaataa & Soul Sonic Force's "Planet Rock" (1982) and Shannon's "Let the Music Play" (1983), the latter was a top-ten Billboard Hot 100 hit.[12] In 1984, a Latin presence was established when the first song recorded in the genre by a Latin American artist, "Please Don't Go", by newcomer Nayobe (a singer from Brooklyn and of Afro-Cuban descent) was recorded and released.[13] The song became a success, reaching No. 23 on the Billboard Hot Dance Music/Club Play chart. In 1985, a Spanish version of the song was released with the title "No Te Vayas". By 1987, freestyle began getting more airplay on American pop radio stations. Songs such as "Come Go with Me" by Expos, "Show Me" by the Cover Girls, "Fascinated" by Company B, "Silent Morning" by Noel, and "Catch Me (I'm Falling)" by Pretty Poison, brought freestyle into the mainstream. House music, based partly on disco rhythms, was by 1992 challenging the relatively upbeat, syncopated freestyle sound.[14] Pitchfork considers the Miami Mix of ABC's single "When Smokey Sings" to be proto-freestyle, despite that version being released in 1987.[15] Many early or popular freestyle artists and DJs, such as Jellybean, Tony Torres, Raul Soto, Roman Ricardo, Lil Suzy, and Nocera were of Hispanic or Italian ancestry, which was one reason for the style's popularity among Hispanic Americans and Italian Americans in the New York City area and Philadelphia.

Freestyle's Top 40 Radio airplay started to really take off by 1987, and it began to disappear from the airwaves in the early 1990s[14] as radio stations moved to Top 40-only formats. Artists such as George Lamond, Expos, Sweet Sensation, and Stevie B were still heard on mainstream radio, but other notable freestyle artists did not fare as well. Carlos Berrios and Platinum producer Frankie Cutlass used a freestyle production on "Temptation" by Corina and "Together Forever" by Lisette Melendez. The songs were released in 1991, almost simultaneously, and caused a resurgence in the style when they were embraced by Top 40 radio. "Temptation" reached the number 6 spot on the Billboard Hot 100 Chart. These hits were followed by the success of Lisa Lisa and Cult Jam, who had been one of the earliest freestyle acts. Their records were produced by Full Force, who had also worked with UTFO and James Brown.

Several primarily freestyle artists released ballads during the 1980s and early 1990s that crossed over to the pop charts and charted higher than their previous work. These include "Seasons Change" by Expos, "Thinking of You" by Sa-Fire, "One More Try" by Timmy T, "Because I Love You (The Postman Song)" by Stevie B, and "If Wishes Came True" by Sweet Sensation. Brenda K. Starr reached the Hot 100 with her ballad "I Still Believe". Freestyle shortly thereafter gave way to mainstream pop artists such as MC Hammer, Paula Abdul, Bobby Brown, New Kids on the Block, and Milli Vanilli (with some artists utilizing elements of freestyle beginning in the 1980s) using hip hop beats and electro samples in a mainstream form with slicker production and MTV-friendly videos. These artists were successful on crossover stations as well as R&B stations, and freestyle was replaced as an underground genre by newer styles such as new jack swing, trance and Eurodance. Despite this, some freestyle acts managed to garner hits well into the 1990s, with acts such as Cynthia and Rockell scoring minor hits on the Billboard Hot 100 as late as 1998.

Freestyle remained a largely underground genre with a sizable following in New York, but has recently seen a comeback in the cities where the music originally experienced its greatest success. New York City impresario Steve Sylvester and producer Sal Abbetiello of Fever Records launched Stevie Sly's Freestyle Party show at the Manhattan live music venue, Coda on April 1, 2004. The show featured Judy Torres, Cynthia, and the Cover Girls and was attended by several celebrity guests. The Coda show was successful, and was followed by a summer 2006 Madison Square Garden concert that showcased freestyle's most successful performers. New freestyle releases are popular with enthusiasts and newcomers alike. Miami rapper Pitbull collaborated with Miami freestyle artist Stevie B to create an updated version of Stevie B's hit, "Spring Love".

Currently, freestyle music continues to have a thriving fanbase in certain parts of the country, with New York City Italian-American DJs such as Bad Boy Joe and Louie DeVito helping to maintain an active freestyle scene in the NYC metro area.[16] In cities like New York, Miami, and Los Angeles, recent concerts by freestyle artists have been extremely successful, with many events selling out.

As Latin freestyle in the late 1980s and early 1990s gradually became superseded with house music, dance-pop, and regular hip hop on one front and Spanish-language pop music with marginal Latin freestyle influences on another, "harder strain" of house music originating in New York City was known to incorporate elements of Latin freestyle and the old school hip hop sound. Principal architects of the genre were Todd Terry (early instances include "Alright Alright," and "Dum Dum Cry")[1][4] and Nitro Deluxe.[1] Deluxe's "This Brutal House," fusing Latin percussion and the New York electro sound of Man Parrish with brash house music, proved to have an impact on the United Kingdom's club music scene, presaging the early 1990s British rave scene.[1]

"Let the Music Play" by Shannon, is often named as the genre's first hit, and its sound, called "The Shannon Sound", as the foundation of the genre, although also known as the beginnings of the electro genre which then gave birth to techno. Afrika Bambaataa's "Planet Rock" was arguably the first freestyle song produced. "Let the Music Play" eventually became freestyle's biggest hit, and still receives frequent airplay. Its producers Chris Barbosa and Mark Liggett changed and redefined the electro funk sound with the addition of Latin-American rhythms and a syncopated drum-machine sound.

In March 2013, Radio City Music Hall hosted a freestyle concert. Top freestyle artists included in the line-up were TKA, Safire, Judy Torres, Cynthia, Cover Girls, Lisa Lisa, Shannon, Noel, and Lisette Melendez. Originally scheduled as a one-night event, a second night was added shortly after the first night was sold out in a matter of days.[19]

Radio stations nationwide began to play hits by artists like TKA, Sweet Sensation, Expos, and Sa-Fire on the same playlists as Michael Jackson and Madonna. "(You Are My) All and All" by Joyce Sims became the first freestyle record to cross over into the R&B market, and was one of the first to reach the European market. Radio station WPOW/Power 96 was noted for exposing freestyle to South Florida in the mid-'80s through the early '90s, as well as mixing in some local Miami bass into its playlist.

'Pretty Tony' Butler produced several hits on Miami's Jam-Packed Records, including Debbie Deb's "When I Hear Music" and "Lookout Weekend", and Trinere's "I'll Be All You'll Ever Need" and "They're Playing Our Song". Company B, Stevie B, Paris by Air, Linear, Will to Power and Expos's later hits defined Miami freestyle. Tolga Katas is credited as one of the first persons to create a hit record entirely on a computer,[20] and produced Stevie B's "Party Your Body", "In My Eyes" and "Dreamin' of Love". Katas' record label Futura Records was an incubator for artists such as Linear, who achieved international success after a move from Futura to Atlantic Records.

The groundbreaking "Nightime" by Pretty Poison featuring red headed diva Jade Starling in 1984 initially put Philadelphia on the freestyle map. Their follow-up "Catch Me I'm Falling" was a worldwide hit and brought freestyle to American Bandstand, Soul Train, Solid Gold and the Arsenio Hall Show. "Catch Me I'm Falling" broke on the street during the summer of 1987 and was the #1 single at WCAU (98 Hot Hits) and #2 at WUSL (Power 99) during the first two weeks of July. Virgin Records was quick to sign Pretty Poison helping to usher in the avalanche of other major label signings from the expanding freestyle scene. e24fc04721