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Music Videos of the 1970s
Music Videos of the 1970s
ALL TIME FAVOURITE MUSIC VIDEOS OF 1970S
EVOLUTION OF MUSIC VIDEOS:
EVOLUTION OF MUSIC VIDEOS:
Music videos have a rich and fascinating history that spans several decades. The evolution of music videos can be broken down into several keys, here are some that go by:
Emergence (1970s - 1980s): Music videos had first began as advertising clips that would represent various different artists performing. They were usually done on low budgets and had a direct storyline that would be presented on live Television. This was referred to as the Golden Age of music videos, in this period music videos embarked on a journey of creativity. Many of the most iconic music videos were made during this time period, for example. Michael Jackson's "Thriller", and "Stayin' Alive” – Bee Gees.
MTV Era (1980s - 1990s): Music videos were revolutionised in the early 1980s due to the launch of MTV. Music videos involved more direct, detailed and in depth , storytelling, and were also visually appealing. Artists used them to enhance their music's narrative, involving storytelling , choreography as well as special effects.
Digitalisation and Expansion (2010- present): Advancements in the technological world enabled music videos being more easily available to people all around the world, meaning worldwide. Music videos developed with time and added features like CGI, animation and several more things in order to make it attractive for the audiences. They went beyond TV, and found various other platforms like YouTube and other online streaming services. The digital age has greatly revolutionised the music video industry, making it much more simpler for artists to create and develop high quality videos.
Queen: "Bohemian Rhaspsody' (1975)
The epic song "Bohemian Rhapsody" by Queen was released in 1975, yet it lacked a traditional music video. Rather, it is well-known for its innovative commercial video that blended several visual aesthetics. Freddie Mercury, Brian May, Roger Taylor, and John Deacon are the band members that perform the song in the video, switching between close-ups of their faces and various shots of them carrying their instruments. The video combined severa spects, such as animation and effects for the audience.
The Bee Gees: "Stayin' Alive" (1977)
The Bee Gees' "Stayin' Alive" music video from 1977 is well-known. The fellow band members Barry, Robin, and Maurice Gibb is seen walking in the streets of New York City. They convey the message for youngsters through their styling of clothes. The camera then involves capturing their exclusive shots of them walking in order to show their confidence and the intensity of the music video. The band's attraction and the track's throbbing rhythm are brought into focus in the video, which captures the unique time and energy of late 1970s disco culture.
Blondie: “Heart of Glass” (1978)
Blondie's 1978 release of "Heart of Glass" was a music video that perfectly portrayed the spirit of the disco-punk fusion song and the band's passion. The band's main singer Debbie Harry is shown in the video within a vibrant, throbbing setting that mirrors the catchy rhythm of the song. With a combination of disco lighting and punk aesthetics, Debbie Harry performs with captivating confidence, showcasing her magnetic personality. The music video perfectly potrays the vibe that it is aiming to show which is disco.
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