I first began to take inspirations from Pinterest and critically research the colouring of the female model's outfits that sort of speaks out her personality and vibe. there were various colours that came in about when deciding her outfits. Each colour that I had kept as an option represented her aura that was my main aim to showcase to our target audience. I had planned to show the female model as someone who was innocent, kind , generous and elegant , this being  the actual reason why chose light colours for her to wear. I chose two main colours, pink and yellow, both which were pastel for the sweater and paired it up with slim fit blue jeans. The entire outfit enabled me into showing the target audience the vibe that was trying to represent the female models personality.  

Giving the fact that we had another location for our female model to shoot in, which was in this case a park, I had decided to pick out an outfit that was comfortable and clearly explaining to the target audience that it is in fact for workout fit. I chose white joggers that were comfortable and looked basic at the same time. I went the old fashioned way and paired it up with black leggings and with either a loose jacket or a slim body fit jacket to show off the female lead's body.

I first began thinking about the particular vibe of the male lead, since the entire music video's concept was centered around him, his outfits were studied in great detailed. The colour black was entirely associated with him. hence, i decided to create his look with dark colours mostly. I kept his pants black as well as his shirt and decided to pair him with a black or red jacket. This asserted his dominance and showcased his dark side behaviour towards the target audience. His entire look was mostly based on the colours black, grey and red.