TV/Print

Broadcast Television has many pros and cons. With broadcast television one is able to cast a net on a large demographic. There is also an ability to measure audience and metrics quite easily. In addition, placing television advertising can be lower maintenance in retention once an ad is finalized and ready to roll.

On the down side with television, audience share is extremely fragmented. In addition, production and advertising costs have been on the rise. With the right media buy, television offers strong options to target a niche audience and achieve results.

Radio is the efficient way to learn the message that will drive response. In contrast to other agencies, we use TV to refresh response and we do so more efficiently. Here’s why… once you’ve learned the message via radio, you eliminate costly TV production, writing, and editing around an unproven script. Now that you’ve learned your highest performing audience and confirmed the message that works, you can more efficiently create a :30, :60, or long form TV spot and target your niche effectively and efficiently in conjunction with your media campaign. We often find that people don’t call directly from the TV spots, but that the TV drives the radio and print response and refreshes it.

In advertising, cable can be used as a tool to target specific demographics and geographies.

“Once you test and refine your message – TV is useful for taking it to large groups. Presence on TV has also been shown to increase response of other media.” ~Corrine Standen Bibb, Partner/Director of New Business Development