Research

KC, R. P., Kunter, M. and Mak, V. (2018). "The influence of a competition on noncompetitors." Proceedings of the National Academy of Sciences, 115(11), 2716-2721. Link.

Fetscherin, M. and KC, R. P. “Anti-Consumption in the context of Brand Relationships.” Strategic Change 30.1 (2021): 53-58. Link.

KC, R. P., Lauga, D.O. & Mak, V. Hold-up induced by demand for fairness: theory and experimental evidence. Theory & Decision (2022). Link.

KC, R. P., Mak, V. and Ofek, E. " Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts" (Forthcoming at Journal of Marketing). Link.

Painter, D. and KC, R.P. "Managing the Message: From Fake News to Filter Bubbles." The Sage Handbook of Digital & Social Media Marketing. Link.

Huber, C. et al. “Competition and moral behavior: A meta-analysis of 45 crowd-sourced experimental designs” (50 author crowd-sourced project – Revise & Resubmit at Proceedings of the National Academy of Science)

Wang, F., KC, R. P. and Lewin, R. “Racial Composition in Advertisements And Its Effects On White Consumers’ Perceptions And Purchase Intentions” (Undergraduate research paper – Under Review at Academy of Economics and Finance Journal)

Ebert, C., KC, R. P., Prabhu, J., Richter, A. “Taking the Customer’s Perspective and its Influence on Creative Marketing Performance” (Under Review at Journal of Marketing; draft available upon request)

Wei Shi, L., Mak, V., Tang, C. and KC, R. P. "Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration." Link

“Consumers in the Middle: Effect of Brands taking a Societal and Political Stance” – with Dr. Elie Ofek & Dr. Dafna Goor

“An Unused Weapon in the Arsenal: Firms Trust to Customers” – with Dr. Shirley Chen

“Effect of Cost Transparency on Participative Pricing Mechanisms” – with Dr. Vincent Mak & Dr. Charles Ebert

“What’s So Special About Local Businesses” – with Dr. Kip Kiefer

“Search and Regret: Counterfactual Seeking in Consumer Search.” – with Dr. Ake Pattaratanakun and Dr. Vincent Mak

“Spillover of Competitive Spirit: Performance Across Tasks.” – with Dr. Vincent Mak

“Earn What You Want: Opportunities and Limitations of a Participative Salary System.”– with Dr. Vincent Mak

KC, R. P., Lauga, D.O. and Mak, V. (2016) "The dark side of transaction-specific investments: an experimental study." In: INFORMS Marketing Science Conference, 16-18 June 2016, Shanghai, China.

KC, R. P., Kunter, M. and Mak, V. (2016) "Spillover of the competitive spirit.” In: Cambridge Judge Business School Winter Doctoral Conference, 5 December 2016, Cambridge, U.K.

KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: Cass Business School Research Seminar, 14 June 2017, London, UK.

KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: London Business School European PhD Workshop, 29-30 June 2017, London, UK.

KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: Society of Judgment and Decision Making Annual Conference, 10-13 November 2017, Vancouver, Canada.

KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: Rollins College Research Seminar, 13 November 2017, Orlando, U.S.A.

KC, R. P., Mak, V. and Ofek, E. (2017) "Pay Now or Pay Later: Interrelationship between Trust, Reciprocity and Payment Time on Pay What You Want Pricing.” In: Cambridge Judge Business School Winter Doctoral Conference, 6 December 2017, Cambridge, U.K.

KC, R. P., Kunter, M. and Mak, V. (2018) "Contagion of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: INFORMS Marketing Science Conference, 13-16 June 2018, Philadelphia, U.S.A.

KC, R. P., Mak, V. and Ofek, E. (2018) "Pay Now or Pay Later – The Role of Payment Time in Pay What You Want Pricing.” In: INFORMS Marketing Science Conference, 13-16 June 2018, Philadelphia, U.S.A.

KC, R. P., Mak, V. and Ofek, E. (2018) "The Negative Effects of Precommitment on Reciprocal Behavior: Evidence from a Series of Voluntary Payment Experiments." In: Society of Judgment and Decision Making Annual Conference, 17-19 November 2018, New Orleans, U.S.A.

KC, R. P., Mak, V. and Ofek, E. (2019) "The Effects of Commitment Timing on Prosocial Exchange: Evidence from a Series of Voluntary Payment Experiments." In: Society for Consumer Psychology Annual Conference, 28 February - 2 March 2019, Savannah, GA., U.S.A.

KC, R. P. (2019) "Frontiers in Marketing: Creating Value Through Price." At: Chulalongkorn University (Invited Presentation - Practitioner Session), 5 July 2019, Bangkok, Thailand.

KC, R. P., Mak, V. and Ofek, E. (2019) "The Effects of Commitment Timing on Reciprocity" In: Association for Consumer Research Conference (Forthcoming), 17 - 20 October 2019 , Atlanta, GA., U.S.A.

Ebert, C., KC, R. P., Richter, A. and Prabhu, J. (2022) “Taking the Customer’s Perspective and its Influence on Creative Marketing Performance” In: Association for Consumer Research Conference, 20-22 October 2022 , Denver, CO., U.S.A.