Last Updated: November 2025.
More here: https://scholar.google.com/citations?user=Vkd4BeoAAAAJ&hl=en
Kc, R. P., Kunter, M., & Mak, V. (2018). The influence of a competition on noncompetitors. Proceedings of the National Academy of Sciences, 115(11), 2716-2721. (Link)
Fetscherin, M., & Kc, R. P. (2021). Anti‐consumption in the context of brand relationships. Strategic Change, 30(1), 53-58. (Link)
Kc, R. P., Lauga, D. O., & Mak, V. (2023). Hold-up induced by demand for fairness: theory and experimental evidence. Theory and Decision, 94(4), 721-750. (Link)
Huber, C., Dreber, A., Huber, J., Johannesson, M., Kirchler, M., Weitzel, U., ... & Holzmeister, F. (2023). Competition and moral behavior: A meta-analysis of forty-five crowd-sourced experimental designs. Proceedings of the National Academy of Sciences, 120(23), e2215572120. (Link)
Kc, R. P., Mak, V., & Ofek, E. (2023). Before or after? The effects of payment decision timing in pay-what-you-want contexts. Journal of Marketing, 87(4), 618-635. (Link)
Undergraduate Students' Projects
Kriegbaum, A., Ebert, C., & Kc, R. P. (2024). Chatbots Selling Condos: Generative Artificial Intelligence in Real Estate. Journal of Marketing Development and Competitiveness, 18(4). (Link)
Painter, D. L., Teague, C., Shideler, J., & KC, R. P. (2025). We are family: heterosexual, gay and lesbian parents in advertising. Journal of Product & Brand Management. (Link)
Painter, D. L., & Kc, R. P. (2022). Managing the Message, from Fake News to Filter Bubbles. In The SAGE Handbook of Digital Marketing (pp. 496-514). SAGE Publications Ltd. (Link)
Agarwal, S., Ofek, E., KC, R. P. "Branding the Circular Economy: How Branded Recommerce Drives Consumption of Pre-owned Products" (Draft available upon request)
Ebert, C., KC, R. P., Prabhu, J., Richter, A. “Taking the Customer’s Perspective and its Influence on Creative Marketing Performance” (Draft available upon request)
Wei Shi, L., Mak, V., Tang, C. and KC, R. P. "Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration." Link
Wang, F., KC, R. P. and Lewin, R. “Racial Composition in Advertisements And Its Effects On White Consumers’ Perceptions And Purchase Intentions” (Draft available upon request)
Basic & Applied Research
AI Efficiency Evaluation Discrepancy for Self vs. Other - with Dr. Vincent Mak and Francisco Wang
Collective Evidence on Behavioral Interventions Targeting Carbon Pricing Support: A Many-Designs Approach with 55 Studies - with Dr. Charles Ebert and ManyDesignsCarbon Consortium
Consumers in the Middle: Effect of Brands taking a Societal and Political Stance – with Dr. Elie Ofek & Dr. Dafna Goor
An Unused Weapon in the Arsenal: Firms Trust to Customers – with Dr. Shirley Chen
Effect of Cost Transparency on Participative Pricing Mechanisms – with Dr. Vincent Mak & Dr. Charles Ebert
What’s So Special About Local Businesses – with Dr. Kip Kiefer
Search and Regret: Counterfactual Seeking in Consumer Search. – with Dr. Ake Pattaratanakun and Dr. Vincent Mak
Spillover of Competitive Spirit: Performance Across Tasks. – with Dr. Vincent Mak
SoTL/Pedagogical Research
Student Sentiment Toward Free Textbooks: Perceptions of OER in a Marketing Course - with Dr. Rachel Walton and Cassidy Watson
Understanding Student Use and Perceptions of a Course-Specific Custom GPT - with Dr. Lucy Littler and Dr. Rachel Yankelevitz
What happens when students get to ‘choose their grade’ on a low-stakes assignment? - with Dr. John Shideler
Undergraduate Student Research
Earn What You Want: Opportunities and Limitations of a Participative Salary System – with Dr. Vincent Mak, Katerina Latushka and Emma Carroll
GLP-1 Drug Adoption & Impact of Framing - with Simon Preissman
KC, R. P., Lauga, D.O. and Mak, V. (2016) "The dark side of transaction-specific investments: an experimental study." In: INFORMS Marketing Science Conference, 16-18 June 2016, Shanghai, China.
KC, R. P., Kunter, M. and Mak, V. (2016) "Spillover of the competitive spirit.” In: Cambridge Judge Business School Winter Doctoral Conference, 5 December 2016, Cambridge, U.K.
KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: Cass Business School Research Seminar, 14 June 2017, London, UK.
KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the competitive spirit." In: London Business School European PhD Workshop, 29-30 June 2017, London, UK.
KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: Society of Judgment and Decision Making Annual Conference, 10-13 November 2017, Vancouver, Canada.
KC, R. P., Kunter, M. and Mak, V. (2017) "Spillover of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: Rollins College Research Seminar, 13 November 2017, Orlando, U.S.A.
KC, R. P., Mak, V. and Ofek, E. (2017) "Pay Now or Pay Later: Interrelationship between Trust, Reciprocity and Payment Time on Pay What You Want Pricing.” In: Cambridge Judge Business School Winter Doctoral Conference, 6 December 2017, Cambridge, U.K.
KC, R. P., Kunter, M. and Mak, V. (2018) "Contagion of the Competitive Spirit: Influence of Competition on Non-Competitors.” In: INFORMS Marketing Science Conference, 13-16 June 2018, Philadelphia, U.S.A.
KC, R. P., Mak, V. and Ofek, E. (2018) "Pay Now or Pay Later – The Role of Payment Time in Pay What You Want Pricing.” In: INFORMS Marketing Science Conference, 13-16 June 2018, Philadelphia, U.S.A.
KC, R. P., Mak, V. and Ofek, E. (2018) "The Negative Effects of Precommitment on Reciprocal Behavior: Evidence from a Series of Voluntary Payment Experiments." In: Society of Judgment and Decision Making Annual Conference, 17-19 November 2018, New Orleans, U.S.A.
KC, R. P., Mak, V. and Ofek, E. (2019) "The Effects of Commitment Timing on Prosocial Exchange: Evidence from a Series of Voluntary Payment Experiments." In: Society for Consumer Psychology Annual Conference, 28 February - 2 March 2019, Savannah, GA., U.S.A.
KC, R. P. (2019) "Frontiers in Marketing: Creating Value Through Price." At: Chulalongkorn University (Invited Presentation - Practitioner Session), 5 July 2019, Bangkok, Thailand.
KC, R. P., Mak, V. and Ofek, E. (2019) "The Effects of Commitment Timing on Reciprocity" In: Association for Consumer Research Conference (Forthcoming), 17 - 20 October 2019 , Atlanta, GA., U.S.A.
Ebert, C., KC, R. P., Richter, A. and Prabhu, J. (2022) “Taking the Customer’s Perspective and its Influence on Creative Marketing Performance” In: Association for Consumer Research Conference, 20-22 October 2022 , Denver, CO., U.S.A.
Kiefer, K and KC, R. P. (2023) ““Buy Local”: Examining consumers’ perceptions of local versus non-local businesses” In: Small Business Institute 47th Annual Academic Conference, 12-14 April 2023, Denver, CO. U.S.A.
Casper, B., Watson, C., KC, R. P., Robinson, B. and Chick, N. (2024) “Exploring the Impact: OER Grant Process & Outcomes” In: Open Education Conference, 8-10 October 2024, Providence, RI, U.S.A.
Kriegbaum, A. & KC, R. P. (2024) “Chatbots Selling Condos: Generative Artificial Intelligence in Real Estate” In: Society of Marketing Advances Annual Conference, 6-9 November 2024, Tampa, FL, U.S.A.
Lathushka, K., Carroll, E., KC, R. P., and Mak, V (2025) "Earn What You Want: Understanding the Behavioral and Motivational Effects of Self-Set Pay Before Versus After Task Completion" In: SEINFORMS Annual Conference, 9-10 October 2025, Myrtle Beach, SC, U.S.A.
Agarwal, S., Ofek, E., and KC, R. P. (2026) "Branding the Circular Economy: How Branded Recommerce Drives Consumption of Pre-owned Products" In: Society for Consumer Psychology, March 26-29 2026, San Diego, CA, U.S.A.