Beauty Playground

RILEY ROSE BRAND LAUNCH

HAVE SOME FUN.

When the people who brought Forvever21, young millennials' fashion wonderland in malls everywhere, asked us to help launch their new retail beauty venture, we imagined the perfect storm of trends and products.

It's a place that 'gets' her, understanding that beauty does not stop at retail. It's an ongoing, barrier-free exploration through images, insights, and conversations.

Riley Rose is an interactive beauty playground brimming with curated new brands and trends waiting to be discovered, tried, and shared.

We focused on creating a contemporary and inviting environment that invited shoppers to explore.
Product trial and visual merchandising that sparked shareable 'wow' moments.
Programming with lifestyle and beauty sessions, and pop-ups that keep the stores fresh and buzzing.

Riley Rose is an interactive beauty playground brimming with curated new brands and trends waiting to be discovered, tried, and shared.

FutureBrandUXUS + FutureBrand, Lead Strategist, 2017