Born, raised, and educated along the West Coast of the United States, I have thankfully called Amsterdam home for the past few years. During my time with top agencies in Los Angeles and Amsterdam I’ve created strategy, campaigns, and experiences for some of the world’s most ambitious brands.
No matter the industry, my work is led by an intuitive knack for culture, a nose for business opportunities, and dedication to best-in-class creativity that cuts through the noise.
After 6 amazing years as a brand strategist at 72andSunny, I became interested reaching people in a more personal way. This intention led me to building brand experiences and spaces with FutureBrand UXUS.
WORKPLACES & EDUCATION
2017 -2018 FutureBrandUXUS, Amsterdam
2013-2016 72andSunny, Amsterdam
2010-2013 72andSunny, Los Angeles
2010 University of Oregon - Journalism: Advertising
HONORS & AWARDS
2018 Design Week Awards Shortlist: L'Occitaine Flagship Store, Regent Street
2017 UPRISE Startup Festival Mentor
2016 Silver Epica + Bronze Clio + D&AD Wood Pencil + Silver Lovie, Axe "Find Your Magic"
2015 Diageo Internal Excellence Award, Smirnoff "We're Open"
2015 TEDx Amsterdam Education Shortlist, TWENTYSIXSITYTWO
2014 AdAge Most Viral Video, Google "Chrome Can't..." bumper campaign
2010 ONE Club Award for Creative Leadership
2010 Scott Bedbury Scholar
2008 American Advertising Federation Stickell Internship, @DDB San Francisco
What inspires my thinking
Fantastic Experiential Design
Social Innovation & Creative Business
Behavioral Economics & Science Journalism
Cultural Anthropology Past - Present
Good, old-fashioned fun.