Born, raised, and educated along the West Coast of the United States, I have thankfully called Amsterdam home for the past few years. During my time with top agencies in Los Angeles and Amsterdam I’ve created strategy, campaigns, and experiences for some of the world’s most ambitious brands.

No matter the industry, my work is led by an intuitive knack for culture, a nose for business opportunities, and dedication to best-in-class creativity that cuts through the noise.

After 6 amazing years as a brand strategist at 72andSunny, I became interested reaching people in a more personal way. This intention led me to building brand experiences and spaces with FutureBrand UXUS.

You can also catch me flying across the dance floor as a Swing Dancing instructor, hustling my own cocktail company (@getslosh), or laughing to myself with a sketchbook in my hands.



2017 -2018 FutureBrandUXUS, Amsterdam

2013-2016 72andSunny, Amsterdam

2010-2013 72andSunny, Los Angeles

2010 University of Oregon - Journalism: Advertising


2018 Design Week Awards Shortlist: L'Occitaine Flagship Store, Regent Street

2017 UPRISE Startup Festival Mentor

2016 Silver Epica + Bronze Clio + D&AD Wood Pencil + Silver Lovie, Axe "Find Your Magic"

2015 Diageo Internal Excellence Award, Smirnoff "We're Open"

2015 TEDx Amsterdam Education Shortlist, TWENTYSIXSITYTWO

2014 AdAge Most Viral Video, Google "Chrome Can't..." bumper campaign

2010 ONE Club Award for Creative Leadership

2010 Scott Bedbury Scholar

2008 American Advertising Federation Stickell Internship, @DDB San Francisco

What inspires my thinking

Fantastic Experiential Design

Social Innovation & Creative Business

Behavioral Economics & Science Journalism

Cultural Anthropology Past - Present

Good, old-fashioned fun.