"Chrome Can't...Can"

FOCUS ON THE POSITIVE.

Ever ambitions, Google Chrome aimed to become the leading mobile browser in the US and Western Europe, when people didn't even't think about picking a mobile browser.

Convincing people to go out of their way and install Chrome over their native browser meant boiling the high-flying promises of technology down to the most basic and personal benefits. In an era where life just seems to get faster and messier, we positioned Chrome as a helper that ‘gets’ your chaos and assists you to move through your day, and through your devices, without a hiccup.

The Chrome Can… film and digital campaign featured user-uploaded videos in which Chrome could (humbly) play the silent hero that would enable its users to pass through unexpected setbacks.

By June of 2013, Chrome surpassed Internet Explorer to become the most popular browser in the world, marking a 42.7% increase in popularity from the year before. By August of the following year, it was also the most popular mobile browser - beating both native Apple and Android options.