Casa Buitoni Redesign Concept

THE BEST OF BOTH WORLDS.

We were invited to think along with Nestle's Buitoni Pasta on how to transform their existing mansion/R&D facility in Tuscany into a creative customer experience that contributed to the brand halo. With Tuscany as one of the most competitive tourism destinations in the world, and a mansion off the beaten path, we needed to grab four opportunities:

• Create programming that appeals to our specific audiences.
• Offer a new take on the Italian food experience that speaks to Buitoni’s values.
• Leverage our off-the- beaten path location as an undiscovered area.
• Create a consumer-facing experience that’s worth paying for.

The resulting concept was a relaunch as "The Casa" a hospitality destination inspired by Buitoni’s inventive spirit. The Casa attracts—and creates—makers by re-imagining traditional Italian cooking for modern times, a Foodpreneur In-Residence program, and connecting global network of food innovators and enthusiasts.