Safe
Safe
Face
Face
Embedded Files
Background:
Background:
In a prototyping class, I was assigned an industry at random, and after conducting a series of user interviews and lots of secondary research, I designed a product to meet the needs of millenials and GenZ.
In a prototyping class, I was assigned an industry at random, and after conducting a series of user interviews and lots of secondary research, I designed a product to meet the needs of millenials and GenZ.
Affinity Mapping
Affinity Mapping
I developed the problem statement below from data collected during user research. This included 15 interviews with individuals in Sephora and the CVS makeup isle as well as market research and discussion boards. I decided to focus on sustainability as rising consumer trends suggest that Millennials and GenZ are increasingly concerned with the environmental and biological safety of their products. Here is a snapshot of my affinity map:
Problem Statement:
In an oversaturated beauty product market, with little transparency, health-conscious beauty product consumers struggle to discern what products are quality and safe. Concerned beauty product users look for pathways to make clear and easy choices between products that are safe, quality, and effective
Problem Statement:
In an oversaturated beauty product market, with little transparency, health-conscious beauty product consumers struggle to discern what products are quality and safe. Concerned beauty product users look for pathways to make clear and easy choices between products that are safe, quality, and effective
Story Boards
Story Boards
I build a series of artifacts from this user research including personas and storyboards. This helped me identify what kind of users I was going to focus on and also helped me define the pain points users were experiencing. These storyboards helped me land on a prototype.
Ideation (crazy 8s)
Ideation (crazy 8s)
User Flow
User Flow
Wireframe Sketches
Wireframe Sketches
MVP + Testing
MVP + Testing
After ideating and a series of prototypes I built a clickable wireframe on Figma. Then I build a user test plan and conducted 10 user interviews. This helped me iterate the wireframe, adding features, clarifying user flow, and adjusting language for greater apprehension, ease, and simplicity.
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