At Work
OgilvyOne Worldwide
- Planning and executing 360-degree digital campaigns (including social media, emailers, banners, Facebook apps and microsites) for Vodafone India, Vodafone Foundation, Google India, Hockey India award entries.
- Writing case-studies and A/V scripts for award entries.
Vodafone Zoozoos
The Facebook page of Vodafone Zoozoos
A year long campaign that transformed a moribund social media presence into a delightful daily experience, based on the idea of 'one minute of escape'.
Awards:
1. Gold at the DMAi ECHO Awards May 2014 (Effectiveness - Communications - Utilities)
2. Bronze at the DMA Internation ECHO Awards August 2014
3. Bronze at the Socialathon - Digital Marketing Asia Awards August 2014
The World's First WhatsApp Campaign
We employed WhatsApp in an innovative way to rescue a faltering conventional campaign. Not only were the results staggering, but we blazed a new trail for global brands to follow.
Case Study: The World’s First WhatsApp Campaign
Vodafone’s Valentine's Day Spike Activity 2013
We turned a day’s spike into a week-long celebration, and delighted Vodafone's nearly 9 million fans on Facebook.
Vodafone India's campaign promoting International Roaming Packs
with up to 95% discounts. We created a YouTube masthead banner which netizens could interact with, using Vodafone India's popular mascots, the Zoozoos. Each turn of the globe took the viewer to a new destination, and revealed traveller-friendly trivia along with International Roaming information, covering all 67 countries where the offer was valid.
Case Video: Globetrotting with Zoozoos - Vodafone India
Awards: Bronze at the DMA Asia ECHO Awards 2015 (Banners Rich Media)
Vodafone Foundation
Vodafone India Campaigns
Vodafone's 'Internet is FUN' Campaign
(During IPL 5) featured a series of commercials with the telematch theme. The digital arm of the campaign featured a plethora of activity across platforms, including an interactive microsite headquarters, a gaming zone, Facebook contests, Twitter activities and more - all centered around the mantra that "The Internet is a FUN place to be, with Vodafone Internet".
Vodafone Offers BlackBerry Messenger
at just Rs 5 per day. We used the 'Blackberry Boys' characters to put up a 'fight' on social media, spreading the message far and wide.
Case Study: The BlackBerry Boys take on Vodafone. Lose Battle. Win hearts.
Awards: Silver at the International ECHO Awards 2013 (Effectiveness)
Internet On Mobile Is Fun
A campaign to educate desktop internet users about how much fun internet could be on mobile devices.
1. Case Study: Making mobile internet fun for users.
Finalist at the DMAi ECHO awards, 2014 (Creativity - Interactive - Website & Microsites)
2. Case Study: Igniting a Mobile Revolution - Frame by Frame.
An interactive experience using the TVCs made by Vodafone for the campaign, to educate users on the benefits and fun of mobile internet.
Vodafone’s 'Made For You' Campaign
We designed a Cover Me Up Facebook App that helped our audience design their own phone covers, in sync with the campaign message, 'Vodafone is Made For You'.
Case Study: The Perfect Cover Story For Our Campaign
Awards: Silver at the Asian Marketing Effectiveness Awards May 2013
Vodafone Tales is a programme at Vodafone India focussed on improving employees' attitude to customer service, by highlighting stories of employees who walked the extra mile for their clients. The campaign for 2012 presented each story in the form of a movie plot, and hand-drawn posters were made for each story. The stories were compiled into a book and a website.
Awards: Bronze at the DMAi ECHO Awards 2013
Google India
AutoExpo 2014
Helping Google sell a raft of its technologies and platforms (Google+ Hangouts, YouTube, StreetView etc) to multiple automakers by demonstrating their capabilities at AutoExpo 2014.
Case Study: How we got C Suites to view Google in a new B2B light
Awards: Silver at the DMAi ECHO Awards May 2014 (Creativity - Interactive - Technology)
India's first HTML5 banner created to promote YouTube Comedy Week among smartphone users.
Finalist at DMAi ECHO.
YouTube Comedy Week
To grow its presence in India, YouTube launched Comedy Week, with almost 400 hours of new content in addition to showcasing popular Indian comedians and acts. We conceptualised and executed TrueViews (5-seconder Video Pre-rolls) as part of the promotion for YouTube Comedy Week.
Hockey India
Hockey India League Season 1
We made the inaugural edition of Hockey India League the most engaging sports league in the world on social media, attracting over 5 lakh fans in just 30 days.
Case Study: A forgotten sport gets the most engaged sport league
Awards:
1. Gold Medal at the DMAi ECHO awards June 2013 for Social Media
2. Silver Medal at the DMAi ECHO awards June 2013 for Effectiveness.
Media Coverage: Economic Times
Hockey India League Season 2
Having successfully made HIL-I India’s fastest growing sports event on social media, we took the challenge of turning fans to fanatics in the second season by giving them control of HIL's Facebook and Twitter pages to express themselves.
Case Study: Hockey India League - Season 2
Taj Mahal Tea’s e-Sitar
A rich media banner featured as a YouTube Masthead that allowed users to make their own Sitar tunes, as part of the relaunch campaign of Taj Mahal Tea with Sitarist Niladri Kumar as the new brand ambassador.
Awards:
1. Silver at the The Indian Digital Media Awards Jun 2015 (Banners Rich Media)
2. Bronze at Campaign India's Digital Crest Awards Jun 2015 (Banners Rich Media)
3. Bronze at DMA Asia ECHO Awards 2015 (Interactive for Rich Media Display Advertising)
4nought4 Digital Technologies
- Planning and executing digital campaigns (including social media), websites and microsites for CNBC-TV18, Zee TV, Kidzania, History Channel (India), 5nance.
- Writing a script for Sachin Tendulkar's promo for his autobiography.
Indigo Consulting
- Planning and executing digital campaigns (including social media, banners and mobile apps), websites and microsites for Bajaj Motorcycles, Axis Bank, Star Plus, IDFC Mutual Fund and Jeep India.
- Plotting, scripting, translation and creative directing digital films for IDFC Mutual Fund, Axis Bank, Bharti Axa Life & General Insurance, Bajaj Motorcycles (V15).
Axis Bank
Business Banking Apps
A video-based social media campaign to promote the ease of use and 24X7 availability of Axis Bank’s salary payment, ForEx transactions and mobile banking apps targetted at entrepreneurs as well as owners of small and medium enterprises.
Bharti AXA Life & General Insurance
Bajaj V15 - Mission Vikrant 1971
Bajaj Motorcycles launched the Bajaj V on January 26th, 2016. Part of the motorcycle is made from the metal of the scrapped aircraft carrier, INS Vikrant. On August 15th, Bajaj Motorcycles launched a campaign to find and honour the officers and sailors of the Indian Navy who served aboard the INS Vikrant during the 1971 war, as an effort to deepen the brand's connect with the late warship.
I was involved in conceiving the project, and executing the copy component, including the campaign website and the videos launching the campaign. Currently, I am helping pen the stories of the veterans, who are being located through a social media campaign as well as personal communications with 'found' veterans. These stories will be displayed on the website.
Mission '71: Campaign website
As part of the campaign we created a website that
- hosted memories shared with us by navymen who served aboard INS Vikrant in the 1971 War, and also
- allowed the general public to offer homage to them, thus building an emotional bond between the public and the bike through its heritage.
https://www.bajajauto.com/v/mission71/index.html
IDFC Mutual Fund:
Forever Bandhan
R K Swamy BBDO Interactive
Human Touch of Chemistry was an online resource representing the role of chemistry in everyday life, created for Tata Chemicals. It gave knowledge of chemistry in daily life along with fun and jokes about chemistry.
CardioSiteIndia - Cardiology at Your Fingertips for Dr. Dev Pahlajani
http://www.cardiositeindia.com/ brings all cardiology related knowledge at your fingertips, including cardiovascular diseases, cardiovascular drugs, interventional cardiology, lipidology, STEMI & ACS, cardio-diabetes, cardiology journal reviews etc.