Recommended for Marketeers. Psychologists, Sociologists, Political Scientists, and other professionals.
Answers questions frequently asked by questionnaire designers and students including: Is it a questionnaire or a survey; How to increase response rate; How to recruit respondents; How to minimize respondent burden; Should I use a progress bar; Should I use social media and if so how ?.
Presents a pre-test/post-test study comparing the effectiveness of two training programs in reducing discomfort among computer users. We examine: reaction, learning, behavior, and results. Several examples of original and revised versions of a single question are presented within the systems approach framework described in Chapters 3 and 4.
Material which you can download and modify to meet your needs including: a questionnaire design form, sample correspondence (invitations, reminders), a sample persona, and other useful materials to get your questionnaire started.
Links to our favorite online materials: questionnaire checklists, web-based questionnaire considerations, sample size calculators and more...
© 2019 William F. Moroney