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Selected as one of 10 Best New Ergonomics Books To Read In 2020 https://bookauthority.org/books/new-ergonomics-books
Selected as one of 10 Best New Ergonomics Books To Read In 2020 https://bookauthority.org/books/new-ergonomics-books
Recommended for Marketeers. Psychologists, Sociologists, Political Scientists, and other professionals.
Answers questions frequently asked by questionnaire designers and students including: Is it a questionnaire or a survey; How to increase response rate; How to recruit respondents; How to minimize respondent burden; Should I use a progress bar; Should I use social media and if so how ?.
Presents a pre-test/post-test study comparing the effectiveness of two training programs in reducing discomfort among computer users. We examine: reaction, learning, behavior, and results. Several examples of original and revised versions of a single question are presented within the systems approach framework described in Chapters 3 and 4.
Material which you can download and modify to meet your needs including: a questionnaire design form, sample correspondence (invitations, reminders), a sample persona, and other useful materials to get your questionnaire started.
Links to our favorite online materials: questionnaire checklists, web-based questionnaire considerations, sample size calculators and more...
YOU WILL LEARN
YOU WILL LEARN
- How to ask better questions and ask questions better
- How to ask the right question, of the right person, at the right time, while using the appropriate data collection process
- A systematic approach to questionnaire design development, which includes framing your research question(s), identifying: your data needs; respondents; and unique concerns.
- The advantages and disadvantages of questionnaires.
- The pitfalls in writing stems and questions.
- How to select response options and/or scales.
- How to assemble and test your questionnaire.
- Foreword
- A Questionnaire Is a Conversation?
- Before You Begin Writing Questions
- The Questionnaire Design Process
- Writing Stems and Questions
- Selecting Response Options and/or Scales
- Assembling and Testing Your Questionnaire
- Afterword
© 2019 William F. Moroney
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