QUESTIONNAIRE DESIGN

How to Ask the Right Questions of the Right People at the Right Time to Get the Information You Need

William F. Moroney & Joyce A. Cameron

Available at: Human Factors and Ergonomics Society Bookstore & Amazon

Selected as one of 10 Best New Ergonomics Books To Read In 2020 https://bookauthority.org/books/new-ergonomics-books

Recommended for Marketeers. Psychologists, Sociologists, Political Scientists, and other professionals.

SURVEY FAQs

Answers questions frequently asked by questionnaire designers and students including: Is it a questionnaire or a survey; How to increase response rate; How to recruit respondents; How to minimize respondent burden; Should I use a progress bar; Should I use social media and if so how ?.

CASE STUDY

Presents a pre-test/post-test study comparing the effectiveness of two training programs in reducing discomfort among computer users. We examine: reaction, learning, behavior, and results. Several examples of original and revised versions of a single question are presented within the systems approach framework described in Chapters 3 and 4.

FORMS & TEMPLATES

Material which you can download and modify to meet your needs including: a questionnaire design form, sample correspondence (invitations, reminders), a sample persona, and other useful materials to get your questionnaire started.

LINKS

Links to our favorite online materials: questionnaire checklists, web-based questionnaire considerations, sample size calculators and more...

YOU WILL LEARN

  • How to ask better questions and ask questions better
  • How to ask the right question, of the right person, at the right time, while using the appropriate data collection process
  • A systematic approach to questionnaire design development, which includes framing your research question(s), identifying: your data needs; respondents; and unique concerns.
  • The advantages and disadvantages of questionnaires.
  • The pitfalls in writing stems and questions.
  • How to select response options and/or scales.
  • How to assemble and test your questionnaire.
Full TOC v2

TABLE OF CONTENTS

  1. Foreword
  2. A Questionnaire Is a Conversation?
  3. Before You Begin Writing Questions
  4. The Questionnaire Design Process
  5. Writing Stems and Questions
  6. Selecting Response Options and/or Scales
  7. Assembling and Testing Your Questionnaire
  8. Afterword



© 2019 William F. Moroney