Though the concept of "queerbaiting" is largely acknowledged within the queer community, however, the definition of this concept varies slightly depending on who you ask. One general definition could be, to call out media producers and performers who they believe have deliberately inserted homoerotic subtext in order to court a queer following, and yet never actualize this subtext" (Brennan 2018). 

Examples of queerbaiting come in all different forms; it can refer to a plot line within a show or movie, an actor playing a queer character, or individuals using queerness in real-life interactions. That being said it can look different depending on the platform and the media you are looking at. For example, on YouTube, “vlogs in which not-(yet)-out Influencers display. . . overt discursive intimacies with same-sex Influencers are sometimes deliberate attempts to fan viewer speculations about an Influencers sexuality,” (Abidin 2019). It can also look like otherwise straight men discussing their use of cosmetics on YouTube, but masquerading it as self-care or taking care of their health (Abidin 2019). Below are some other examples of what the queer community has identified as queerbaiting in various forms of media: