BACHELOR OF SCIENCE IN

BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

PROGRAM DESCRIPTION

The Bachelor of Science in Business Administration course, major in Marketing Management is a program which deals with the nature, scope and role of marketing to make our economy grow and help people attain a decent standard of living. The marketing concepts and specialized activities like marketing research, selling, and product planning and development, etc. are designed to prepare the students to become proactive participants in the lucrative world of business. The program offers Marketing Management as major, and Advertising/PR or Management as minor.

OBJECTIVES OF THE PROGRAM

To produce technically competent and morally upright professionals who are committed to the ethical practices of their professions and who are dedicated to the country’s development.
Equip students with the knowledge of the principles and concepts of marketing.
Help the students to seek employment and entry level jobs like sales representative or position of responsibility as marketing manager, sales manager and all marketing executive positions.
To guide the students in organizing for managing entrepreneurial activities if they decide to be self-employed so as to lessen the unemployment problem.
Prepare the students to pursue a teaching career or graduate studies in Marketing.