Robert Alan Baron (born 1943) is Professor of Management and the Spears Chair of Entrepreneurship at Oklahoma State University's Spears School of Business.[1] He studied psychology at City University of New York[which?] and received his Ph.D. from the University of Iowa in 1968. He is co-author of the textbook Social Psychology (13th edition), published by Allyn & Bacon, as well as numerous other books (e.g., Behavior in Organizations, 9th edition) and journal articles. Dr. Baron has held faculty appointments at Rensselaer Polytechnic Institute, Purdue, the University of Minnesota, Texas, South Carolina, Washington, Princeton University, and Oxford University.

On the cutting edge of the latest research, Psychology provides a critical thinking approach to the core topics of psychology, along with relevant applications and student-focused features and activities. The CourseCompass edition complements these themes, with content-related web links, audio clips, and video clips highlighted throughout the text.


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The discipline of social psychology addresses such questions. Embracing a vast range of human behavior, the field seeks to answer the fundamental issues that underlie our social world. It is a discipline that holds the promise of providing real improvements in the human condition.

The central challenge in writing an introduction to social psychology is to capture the essence of a dynamic, ever-changing discipline. Social psychology must be presented in a way that fosters readers' intrinsic interest in social psychological phenomenon, doing so with scientific integrity and accuracy. THE GOALS OF THIS BOOK

To meet this challenge, the third edition of Social Psychology has been written keeping in mind three major goals. First and foremost, it provides a broad, balanced overview of social psychology. It introduces readers to the theories, research, and applications that constitute the discipline, examining both the traditional areas of the field as well as more recent innovations. The book pays particular attention to the applications developed by social psychologists. While not slighting theoretical material, the text emphasizes what social psychologists know and how this knowledge may be applied to real-world problems. In fact, the very structure of the book is designed to make the applied material as prominent as the theoretical material by integrating more applied chapters throughout the text, rather than relegating them to the end of the book.

The second major goal of the text is to explicitly tie social psychology to students' lives. The findings of social psychologists have a significant degree of relevance to students, and this text illustrates how these findings can be applied in a meaningful, practical sense. For instance, applications are presented within a contemporaneous framework. The book includes current news items, timely world events, and contemporary uses of social psychology that are designed to draw readers into the field. Numerous descriptive scenarios and vignettes reflect everyday situations in students' lives, explaining how they relate to social psychology. For example, each chapter begins with an opening prologue that provides a real-life situation relating to the chapter subject area. This scenario is reconsidered at the end of the chapter, where integrative, critical-thinking questions tie the prologue to the chapter content. Furthermore, all chapters also have The Informed Consumer of Social Psychology section, which explicitly suggests ways to apply social psychological findings to students' experiences. Each chapter also includes a feature called Applying Social Psychology that discusses ways social psychology research is being used to answer problems of an applied nature.

Finally, the third goal of the text is to make the field of social psychology engaging, accessible, and interesting to students. The book is user friendly and written in a direct, conversational voice, meant to replicate as much as possible a dialogue between author and student.

In short, Social Psychology seeks to blend and integrate theory, research, and applications. Rather than concentrating on a few isolated areas and presenting them in great depth, the emphasis is on illustrating the breadth of social psychology. Concentrating on the scope of the field permits the examination of a variety of evolving and nontraditional areas of social psychology. Finally, the text seeks to illustrate social psychology as it now stands and is evolving, rather than providing a detailed historical record of the development of social psychology. While covering the classic studies, the decided emphasis is on the field in its current state.

SPEAKING OF SOCIAL PSYCHOLOGY

 These boxes report interviews that were conducted with people who use the findings of social psychology, either explicitly or implicitly, in their work. For the most part, interviewees are not social psychologists but rather people whose professions employ social psychological findings. For example, interviewees include a newspaper reporter (social cognition), an advertising executive who uses celebrity endorsements (interpersonal attraction), and a trial consultant (law and politics).

Provides integrated coverage of evolutionary psychology and diversity plus greater emphasis on the practical value and usefulness of psychology through increased focus on the theme "Taking Psychology with You."

Scholarly and research-based, Psychology, now with sixteen chapters, is filled with relevant applications and information for students. Providing a broad-based, balanced presentation of psychology, this edition covers all the core topics while continuing to introduce cutting-edge research and applications. e24fc04721

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