E Wallet Apps

In an era defined by digital innovation and evolving financial landscapes, electronic wallets, commonly known as e-wallets, stand at the forefront of modern convenience. An e-wallet is a digital counterpart to the traditional physical wallet, offering users a secure and efficient means of managing their finances, making transactions, and accessing a myriad of financial services from the palm of their hand. By leveraging cutting-edge technology, e-wallets have transformed the way individuals interact with their money, streamlining day-to-day financial activities and transcending geographical boundaries. These digital wallets enable users to store, send, and receive funds seamlessly, reducing the reliance on physical cash and traditional banking channels.

Step into the future of finance with DigitalDash – your all-in-one digital companion. Seamlessly blending innovation and simplicity, DigitalDash empowers you to navigate the complexities of modern finance effortlessly. From swift transactions to exclusive rewards, it's not just an app; it's your passport to a streamlined financial journey. Welcome to DigitalDash – where finance meets the future in a dash.

Role : UX designer leading the app

Responsibilities : Conducting interviews, paper and digital wireframing, low and high fidelity prototype, conducting usability studies, accounting for accessibility, iterating on designs and responsive design

Term : December 2023 - Feb 2024

Tools : Figma

THE CHALLENGES

Many individuals struggles in their financial transactions and management.Cash dependency hindered seamless transactions, especially in situations where physical currency was not readily available. Limited access to traditional banking services, inconvenient and slow transactions, security concerns, and difficulties in expense tracking were prominent issues. E-wallets revolutionized this landscape. They offered a cashless alternative, reducing reliance on physical currency. Access to financial services expanded with a digital platform accessible to anyone with a smartphone, fostering financial inclusion. Digitaldash transactions replaced traditional inefficiencies, while robust security measures addressed concerns about the safety of personal and financial information. E-wallets also transformed expense tracking with real-time monitoring features. In essence, e-wallets have not only addressed pre-existing challenges but have become catalysts for a more accessible, efficient, and secure financial future.

User Research

User survey

I recruited a group of five different individuals with ages ranging from 18 to 60. I decided to focus on people who struggle to manage their finances . From my interviews, I discovered three main pain points.

Cash Dependency: Reliance on physical cash for transactions led to inconvenience, especially in situations where cash was not readily available.

Inconvenient and Slow Transactions: Traditional banking transactions often involved paperwork, long queues, and delays, leading to a time-consuming process.

Security Concerns: Traditional payment methods raised concerns about the security of personal and financial information, leading to risks such as theft or fraud.

Competitive Audit

User Interface and Customization: Customizability and personalization options may vary among e-wallets. Some might offer a more tailored user experience than others.

Cross-Platform Compatibility: Limited cross-platform compatibility in some e-wallets, restricting users to specific devices or ecosystems.

Transaction Fees: Differences in fee structures, with some e-wallets charging fees for specific services.

Customer Support: Disparities in customer support accessibility, responsiveness, and effectiveness.

Personas

Design and Refinement

Digital Wireframes

I wanted to experiment with a few things I haven’t used before but few section were seemed cluttered to the users. Additionally, the user flow was unclear to the users as they struggled to find some of the features we were asking for in our testing scenarios. One of the main thing , i forgot to add was the home button and users were confused of where they were landing after the on-boarding. Moreover, Lack of seamless experience across different devices and operating systems also confuses the user during the process and lastly, users were struggling to navigate through the app.

Low Fidelity Prototype

From here, I began animating. The most complex part of this was actually making sure every single section connected appropriately. Although this seemed easy, and at the end, it took more time and effort than I anticipated.

View Lo-Fi

Usability Testing

I conducted five usability tests with different multiple individuals. These were unmoderated remote usability studies for everyone convenience’s sake. They attempted to navigate through the app.

Functionality:

Users appreciated the range of features available, including transaction history, bill payments, and loyalty rewards.
Some users encountered difficulties in finding certain functions, such as setting up recurring payments or accessing customer support.

User Interface:

Participants generally found the user interface visually appealing and well-designed.
However, a few users suggested improvements in the layout of certain screens to enhance readability and usability.

Navigation:

Most participants found the navigation intuitive and easy to use.
Clear labeling and organization of menu items contributed to a smooth navigation experience.

Sitemap

High Fidelity

I made few changes in this phase which was adding more detail to UI elements such as buttons, input fields, and navigation bars to make them visually appealing and intuitive and also Incorporate animations and transitions to create a smooth and engaging user interaction experience. Moreover, i also did visual refinement for the visual elements such as color scheme, typography, and iconography to create a polished and professional look and ensure consistency in design elements across all screens for a cohesive and harmonious visual experience. Lastly, i also made sure to Integrate the brand identity and visual elements of the e-wallet app, such as logos, colors, and brand imagery, to reinforce brand recognition and create a cohesive brand experience .

Hi-fi Prototype

Reflects & Refinement

After creating high fidelity prototypes for the DigitalDash e-wallet app, it's crucial to reflect on the design and refine it further based on feedback and testing results. DigitalDash aims to provide users with a seamless and intuitive financial management experience, and this reflection and refinement process plays a vital role in achieving that goal.

One of the key aspects of this process is analyzing user feedback obtained through usability testing, surveys, and user interviews. By reflecting on this feedback, i gain valuable insights into users' preferences, pain points, and suggestions for improvement. This insight allows me to identify areas where the app excels and areas where it can be enhanced to better meet users' needs.

Furthermore, i reflect on the visual design of the app to ensure its aesthetic appeal and consistency. This involves assessing the app's visual elements, typography, and design language to identify any visual inconsistencies or design elements that could be improved.

Finally, this reflection and refinement process is iterative, allowing me to make incremental improvements to the app based on user feedback, testing results, and design principles. By continuously reflecting on the app and refining it based on these insights, i can ensure that the DigitalDash e-wallet app delivers an optimal user experience that meets the needs and expectations of its users.

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