People

Professor of Psychology at the University of Nottingham and lead the behavioural arm of the NIHR-funded Blood and Transplant Research Unit (BTRU) . His interests lie in integrating theory on cooperation from psychology, economics and biology to understand what motivates people to donate blood, organs and other substances of human origin (SoHo).

 Eamonn is a Distinguished International Affiliate of Division 38 of the American Psychological Society, an associate scientific member of the Biomedical Excellence for Safer Transfusion (BEST) collaboration and a member of the NHS Blood and Transplant (FAIR)  ‘For the Assessment of Individual Risk’ (FAIR) Steering group, where he heads up the behavioural science research. He won the University’s Institute of Policy and Engagement Best Policy Impact Initiative award in 2022 for the FAIR work and was awarded the University’s Vice-Chancellors Medal 2022. 

Postdoctoral Research Fellow at the University of Nottingham, specialising in Behavioural/Experimental Economics. He is working as part of a wider NIHR-funded Blood and Transplant Research Unit (BTRU) in Donor Health and Behaviour, with work focusing on applying insights from behavioural economics and psychology to better understand the contextual and temporal nature of donor behaviour. 

Richard's current projects involve understanding ways to encourage greater diversity within donor panels, the relationship between prosociality and cooperative behaviour, and different incentive structures to encourage blood and plasma donors. His role involves designing online experiments, analysing data sets, and executing RCTs to better understand donor motivations and improve the donor experience. 

MSc Behavioural Science graduate from London School of Economics and researcher at University of Nottingham. 

Muskaan works on the ECHO project within the NIHR-funded Blood and Transplant Research Unit (BTRU) in Donor Health and Behaviour, and previously on the ENCOURAGE project exploring the barriers and motivators to organ donation and transplant research participation amongst ethnic minorities in the UK. 

Her research interests include exploring how cooperation and human-environment interactions shape public health and psychosocial wellbeing in built, digital, and virtual spaces. She also runs a passion project on digital heritage archiving.

MSc Psychology graduate from Nottingham Trent University and researcher at University of Nottingham. 

Niall researches blood donor behaviours on the PROMPT project, and trade-offs between donation, travel, incentives and deterrants on the DND project. He will begin work on the Iron Supplementation project in late 2025.

His research interests are in Health Psychology within minority groups, specifically in sexualised drug use within MSM groups and the wider implications for public health.

PhD Researcher at the University of Nottingham. Rob's research interests are primarily within Behavioural Economics. 

His current research investigates blood donor behaviour to advance our understanding of human cooperation. Specifically, he is working on temporal preferences and how intrinsic motivation can effect donation utility in varying time domains. 

His supervisors are Prof Eamonn Ferguson and Prof Chris Starmer.

Postdoctoral Research Fellow at the University of Nottingham. Joris works on the PRINCIPLES project (led by Professor Simon Gächter) on developing an interdisciplinary and experimentally tested framework for understanding human cooperation. Joris is also interested in blood donation behaviour as a form of large-scale cooperation, and his PhD research has focused on the question how social mechanisms, such as social contagion, communication, and group formation, affect blood donation behaviour.