PROMUEVA is a multidisciplinary project that bridges computer science and social sciences. Its primary goal is to develop reliable computational models of social networks to analyze polarization. This will enable modeling, measuring, and predicting polarization in social networks, a phenomenon that has impacted specially he region of Valle del Cauca and the city of Cali in Colombia. The Promueva project will produce mathematical models of key social network elements, such as communication policies, privacy settings, and users' cognitive biases, contributing to a better understanding of polarization and helping prevent its negative effects on peace, tolerance, and civil discourse.