Project Greenshift
Empowering businesses to thrive in an increasingly climate-conscious world
In the business world, it's rare to find an angle that gives your company a competitive advantage in recruitment, a better reputation and market demand, reduced costs and higher employee satisfaction and loyalty. But that angle exists.
The data is clear: adopting a sustainable business approach is not a burden, but a gateway to increased profitability, improved employee satisfaction, and long-term business resilience. By listening to the increasingly loud voices of younger generations, companies can transform climate challenges into a competitive advantage.
The traditional attributes being used by companies for attracting, engaging, and retaining their talents will soon become obsolete. The best way to differentiate themselves from competitors is through transparency of CSR and sustainability strategies that will create a virtuous dynamic towards a common purpose for the company and harmony among its employees.
Prospects Lumina, a UK-based center for data and trends on recent university graduates