This page brings clarity to plan of action that helps level set the expectations for everyone involved.

Using “If I / Then” statements, teams can bring clarity to what exactly is being measured.

Try to find ways to attach a number to your contributions using if/then statements.

Example: “If I contact 100 people, then 15 are expected to answer” – If the goal is to reach 60 people at milestone one, then we know approximately 400+ calls need to be made.

I like to break things down into three major milestones. There's nothing wrong with adding more along the way. This is just for high-level conversations and tracking with with team members to make sure everyone is aware.