In this module, we will learn the importance of designing products that are smart, secure to operate, highly available, personalizable, compatible, interoperable, standards and regulatory compliant.
Product security deals with unintended or unauthorized access or usage of the product; tampering or destruction of data maintained or transmitted by the product; and physical tampering or damage of the product or product components. Product security design employs suitable measures to prevent unauthorized access or usage of the product; ensures confidentiality, integrity, and availability of data managed by the product; and ensures physical safety of the product.
1. Preventing unauthorized usage of a tap with a lock
2. Ensuring physical safety of the product
3. Preventing unauthorized access to software using login credentials
4. Using anti-virus software to prevent unauthorized access, tampering or destruction of data on computers
Example 1: Consider the water tap. The in-built locking mechanism allows the owner to prevent its unauthorized usage.
Example 2: Take a look at the metal enclosure built around the machine, which provides physical security and prevents unauthorized access, usage or tampering of the machine.
Example 3: The login or sign-in mechanism built in a software product provides security against its unauthorized access or usage.
Example 4: Anti-virus software tools provide security against unauthorized software, malware or virus from accessing, stealing, destroying or manipulating data, or infecting operating system or software applications installed on a computing system.
Tip: Assess the usage environment and security needs of users or customers who buy and use your product. Design your product with adequate security mechanisms to meet or exceed your customer's expectations.
Work Chair Case Study:
Work chairs are often dragged out of their work spaces by other users when the primary occupant is not sitting on it. When the primary occupant returns to their cubicle, they may not find their chair to sit and have to go hunting for another chair. To prevent users from dragging out the chair, we can make it possible for the primary occupant to detach one of the wheels from the chair, effectively making it un-usable by others. The wheel can be attached back when the primary occupant returns to their desk.
Exercise 17:
Consider the bicycle shown on the left. We often ride the bicycle and park it in public places. However, as a bicycle is light in weight, it can be easily stolen. How can you re-design the bicycle so that you can improve its security and prevent it from being stolen?
See answer to Exercise 17:
Add a wheel lock so that the bicycle wheel cannot rotate unless it is unlocked. So, no one can ride the bicycle when it is locked. But, one can still lift the bicycle and carry it away in a bigger vehicle.
Add a chain to tether the bicycle to a pole or other stationary object in public places so that it cannot be lifted and carried away.
Availability is the ability of a product to perform its job when requested. Availability can also be defined as the proportion of time a product is in a functioning condition and is usable by the user. It is not always possible to have a product functioning or operational 100% of the time. This is because, the product may fail / breakdown as a result of prolonged use. Alternatively, a product may intentionally be made inoperable for a period of time for upgrade, maintenance or repair. The duration of time during which a product is inoperable is considered as product downtime. The product is not available for use by the user during it's downtime.
Availability is expressed as a percentage and is computed by the following formula:
Availability % = ((Total duration - Sum of individual downtimes during the entire duration) / Total duration) * 100
In a month, if a product has a downtime 1 hour on Day-3, 2.5 hours on Day-13, and 1.5 hours on Day-29, then, its cumulative downtime during the entire month is 5 hours. The availability of the product during this month is then computed as: (((30 days * 24 hours) - 5 hours) / (30 * 24)) * 100 = 99.30 %. The higher the availability of a product, the lesser the chance of it failing, breaking down or becoming in-operational. However, achieving higher availability comes at a high cost. So, a product designer has to balance the availability of the product with the cost involved in building and operating it.
1. Availability of a portable vacuum cleaner
2. Availability of mobile network infrastructure
Example 1: Consider the case of the AC-powered vacuum cleaner we discussed earlier as part of the Performance attribute. This is a portable hand-held vacuum cleaner suitable for cleaning table-tops, beds, sofas and other furniture. The vacuum cleaner can be operated for a maximum of 15 minutes in one go. If used for more than 15 minutes, the motor inside the cleaner heats up and the chances of the cleaner getting damaged increases. So, it is advisable to limit its operation to 15 minutes at a stretch, and allow the cleaner to cool down for the next 5 minutes before using it again. So, effectively, in an hour's duration, the vacuum cleaner's availability is a maximum of 45 minutes with a downtime of 15 minutes. This translates to an availability of 75% only.
Example 2: Consider a mobile network infrastructure similar to that of Airtel, Vodafone or Reliance Jio. The availability of the end-to-end mobile infrastructure is very crucial. Even a few minutes of downtime means all ongoing mobile calls will drop and no new calls can be made by users. This can mean a loss of several crores of rupees to the service provider. As such, mobile network infrastructure are typically designed for very high availability (of the order of 99.999% or higher) with a cumulative downtime of not more than a few minutes or hours in an entire year.
Tip: High availability is highly desirable, but it comes at high cost. Build your product for the availability level your customer is willing to pay for.
Work Chair Case Study:
Users want a work chair that is fully functional and in good working condition all the time. If the chair breaks down, it is no more available for use. This causes inconvenience to users. We can design a highly-available work chair by providing a high-availability repair service to handle any complaint from users within 24 hours. If repairing the broken chair takes time, we can offer a backup chair to the user till the time the broken chair is repaired. This will ensure that a fully functional and working chair in good condition is available to the user at all times.
Exercise 18:
Consider the electric bike shown on the left. It's availability for use is determined by the number of kilometers you can ride per charge. If the bike runs out of charge, it's availability for use drops to zero. How can you improve the availability of the eBike?
See answer to Exercise 18:
You can design a battery for the eBike that lasts longer so that one can ride longer distances.
You can improve the efficiency, or reduce the weight of the eBike so that you can ride longer distances while having the same battery capacity.
Personalizability is the ability of a product to satisfy a user's requirements by either allowing the user to customize the product interface or layout on their own, or by automatically providing a personalized user experience by dynamically learning about the user's need and requirements. For e.g., many software products allow their users to customize the look and feel of the user interface. For e.g., smartphones allow the user to customize the ring tone, wallpaper, apps displayed on the home screen, etc. This is the case of user personalizing the user experience as per his/her need.
1. Personalized movie recommendations
2. Personalized temperature setting
3. Personalized welcome message
4. Personalized label on Nutella jar
Example 1: Netflix personalizes movies recommendations to you based on the type and genre of movies you have watched on Netflix in the past.
Example 2: Google Nest thermostat has the ability to automatically personalize your home temperature by learning from your past preferences.
Example 3: Hector, the smart connected car from Morrison Garages (MG) allows you to customize your driving preferences. The car can even welcome you with a personalized greeting as you approach the car.
Example 4: Nutella is a brand of sweetened hazelnut cocoa spread which is popular with children. The company that makes Nutella allows its customers to personalize the jar by having their name printed on the jar and have it shipped to them.
Tip: People love to use personalized products because they add value to them and make their life simple, convenient and enjoyable. Consider designing your product with personalization in mind to attract customers and make them stay loyal to your product.
Work Chair Case Study:
Often, individuals as well as businesses want to personalize their work chairs. We can personalize the work chair according to the needs and tastes of the users by giving them option to choose the fabric type, fabric color, text or logo to be printed on the chair. We can then personalize the chair and deliver the same to them.
Exercise 19:
Consider the pattern printed on the coffee in the cup shown on the left. How would you like to personalize the pattern on the coffee to your liking and taste?
See answer to Exercise 19:
Some of the commonly used patterns of coffee include: heart-shape, face of a person, short text, etc. You can come up with a pattern of your choice.
In today's digital economy, smartness is a facet of a product that customers have come to expect. Smart products often have some kind of intelligent behavior that enables them to react to real-world situations and even predict the needs of their users. Smart products usually have built-in sensors, microprocessors, data storage, controls, embedded operating systems, artificial intelligence, etc. that make them intelligent compared to other products. Most smart products are also connected to the Internet (although they don’t have to be).
1. Smart 'self-driving' cars
2. Smart refrigerators
3. Smart thermostats
4. Smart robotic vacuum cleaners
Example 1: A self-driving car can be considered a smart vehicle that uses several sensors, microprocessors and software algorithms to determine road conditions in real-time and drive the vehicle autonomously. Such cars are already under road trials. Soon, they may be a reality on city roads.
Example 2: A smart refrigerator is one which can identify what items in the refrigerator need replenishment (such as milk, eggs, vegetables, etc.) and place order with the nearest grocery store automatically.
Example 3: The Google Nest thermostat is a smart product that can automatically adjust the temperature in your home based on your preferences and past settings.
Example 4: Roomba is a smart robotic vacuum cleaner that uses sensors, robotics, artificial intelligence and wireless technologies to clean floors in homes autonomously.
Tip: In today's digital economy, users increasingly expect products that are not only connected to the Internet, but are also smart. Designing a product that is smart is highly preferred if you are targeting Gen-Y customers.
Work Chair Case Study:
When users sit on the work chair for long hours, they may develop strains and back pains. To relieve the strain / backpain, we can design a smart work chair by embedding a heating-pad within the fabric of the chair. When the heating pad is powered on, it generates heat and provides relief from back pain to the user.
Similarly, we can design a smart work chair with a massage vibrator-pad woven into the fabric of the chair. When powered on, vibrator massages the back of the user sitting on the chair and relieves them from back pain.
Exercise 20:
Consider the LED Light Bulb shown on the left. The Light Bulb can be affixed to the bulb holder and operated from a wall-mounted switch. This method of operation requires the user to physically operate the switch. How can you make this LED Light bulb smarter so that it can be operated remotely or automatically?
See answer to Exercise 20:
You can add WiFi capability to the LED Light Bulb to make it smarter. With a WiFi enabled LED Light Bulb, you can turn on or turn off the bulb remotely and wirelessly from a mobile App, from a Voice assistant, from a web application, or from other electronic devices.
You can integrate a Timer device within the LED Light Bulb so that the bulb can be turned on or turned off automatically at pre-set times of the day.
Compatibility is the capacity of two products to work with each other without having conflicts, and without the need to be altered. Compatible products usually share the same working environment. Compatibility is possible between any two products: hardware and software, products of the same or different types, or different versions of the same product, etc. Compatibility between products can be enhanced by using standardized coupling mechanisms.
1. A software that is compatible with Windows 8 and 10 OS
2. A printer that is compatible with the computer
3. A bolt that is compatible with the nut
4. A bulb holder that is compatible with the bulb
Example 1: A software program is said to be compatible with Windows operating system (OS) if it can be run on all Windows based computers.
Example 2: A printer and a computer are said to be compatible if they can be connected to each other through a common coupling mechanism to facilitate sharing of data between the two.
Example 3: A bolt and a nut are compatible with each other if the nut can be fastened to the bolt tightly and held in place.
Example 4: A bulb and a bulb-holder are set to be compatible with each other if the bulb can be affixed to the bulb-holder making proper electrical contact between the two.
Tip: A product that is compatible with other products has greater usability and desirability. Design your product keeping compatibility in mind.
Work Chair Case Study:
The power-supply adaptor supplied with the smart work chair needs to be compatible with the power supply unit in various countries in which it is sold. Otherwise, the heating pad or vibrator-pad cannot be powered on. We can design a smart work chair by ensuring the power adaptor unit is compatible with country-specific power supply units. For e.g., we can ensure that power adaptor supplied with the smart chair sold in India uses 240 volts AC input, while the same smart chair sold in the US uses 110 volts AC input.
Exercise 21:
Consider the water hose pipe shown on the left. The pipe needs to be connected to a water tap in order to water the plants in the garden. However, when the pipe is fastened to the tap, it keeps falling down frequently. How can you re-design the hose pipe so that it fits snugly to the water tap?
See answer to Exercise 21:
Make sure the inner diameter of the hose pipe matches the outer diameter of the water tap so that the hose pipe fits snugly to the water tap.
Make use of rubber (instead of plastic) for the hose pipe so that it's elastic properly allows it to fit snuggly to the water tap.
Use a hose pipe reducer unit to connect the hose pipe to the water tap.
Interoperability is the ability of a product to exchange information with other products or systems seamlessly. The inter-operating products are usually independent of each other and do not share the same operating environment. They nevertheless share information between them through well-defined or standardized interfaces. Several international bodies have defined standard integration mechanisms to enable interoperability between dissimilar products. A product that has been designed to inter-operate with other products or systems stands greater chances of acceptance in the market, while products that don't inter-operate with others face unexpected difficulties in their daily usage, control and interaction.
1. Interoperability between mobile phones & laptops via USB cable
2. Interoperability between TV and mobile phone via WiFi
3. Interoperability between mobile phones via Bluetooth
4. Interoperability between computers using HTTP protocol
Example 1: Laptops and mobile phones that implement the universal serial bus (USB) standard can inter-operate with each other through the USB cable to exchange information.
Example 2: Smartphones and television sets that implement the WiFi wireless networking standard can interoperate with each other. This makes it possible to remotely control the TV from a smartphone. One can also play videos, music or cast mobile screen on the TV screen via the Wifi interface.
Example 3: Two mobile phones that implement the bluetooth standard can inter-operate with each other. This makes it possible to exchange photos, videos, contacts and apps between them via the bluetooth interface.
Example 4: Two ore more computers can inter-operate with each other using standard web protocols such as HTTP.
Tip: Your product rarely works in isolation, if at all. Today, the best way to get the most out of any product is to have it inter-operate with other products. Design your product with interoperability in mind. Your customers will love it as it minimizes or eliminates hassles in using your product with other products.
Work Chair Case Study:
Often, users sit on the work chair for long hours which causes health issues over time. Users sitting on the chair for long hours need to be alerted to take a break, stretch their hands & legs, or even talk a walk to keep themselves fit and healthy.
To address this need, we can embed a pressure sensor within the work chair's seat. The pressure sensor determines whether a person is sitting on the chair or not. It then relays the information to a mobile App periodically. The mobile App tracks the user's sitting time on the chair and alerts them if they are sitting on the chair continuously for a pre-configured amount of time. The app not only tells the user how long they have been sitting at a stretch during the day, week or month, but also recommends the user to get up from the chair, stretch their arms & legs and talk a walk to maintain their health.
By choosing Bluetooth as the communication protocol between the smart chair and the mobile App, we can ensure that the smart chair interoperates with any smartphone that supports Bluetooth.
Exercise 22:
Consider the Weather App shown on the left. This App needs to display the latest weather information from "AccuWeather", an online weather service for the desired city in India. How will you design the App such that it interoperates with AccuWeather weather service?
See answer to Exercise 22:
Make sure the Weather App interoperates with "AccuWeather" weather service by making use of AccuWeather's Application Programming Interface (API) to fetch weather data from the weather service.
In essence, a standard is an agreed way of doing something. Standards compliance means conforming to a rule, such as a specification, policy or standard that has been agreed upon by several people, organizations, entities, businesses or industries. Standards ensure that products meet basic quality requirements, meets certain technical specifications, works in well-defined ways, meets certain performance or safety levels, takes input or provides output in well-defined ways, inter-operates with certain other products, etc.
1. BIS standards compliant electrical plugs and sockets
2. HTTP standard compliant web browsers
3. IEEE 802.11 standards (WiFi) compliant wireless products
4. ISO standards compliant tyres
Example 1: Size and shape of electrical plugs and sockets are generally standardized within a country. In India, Bureau of Indian Standards (BIS) has specified the standards to be used for plugs and sockets for electrical appliances made in India. This ensures that any electrical appliance that needs power from the main power supply can easily plug into the wall socket. If the dimensions of the plug and the socket were to be different, they would not fit into each other, and you would have trouble powering on the electrical appliance.
Example 2: All Internet web-browsers implement HTTP, the standard web protocol defined by Word Wide Web Consortium. In addition, all web browsers support HTML, a web page rendering standard. This enables any web-page to be displayed on any web-browser in identical fashion irrespective of the web-browser, operating system or computer.
Example 3: Any product supporting WiFi connectivity has to comply with the IEEE 802.11.x standard from Institute of Electrical and Electronics Engineers (IEEE).
Example 4: Vehicle tyre manufacturers comply with standards defined by International Standards Organization (ISO). These standards provide specifications for tyres of different sizes and vehicle types including cycles, moped, motorcycles, cars, trucks, buses, tractors, etc.
Tip: Customers don't prefer to use non-standard products as they may not be safe to use, may not perform as expected, may leads to interoperability issues and challenges in finding product replacement parts from other vendors. Ensure that your product adheres to well-known and globally recognized standards as far as possible.
Work Chair Case Study:
A standards-compliant chair is highly valued by customers as it demonstrates that the chair has been ergonomically designed based on research, experience and feedback from many users. We can design a standards-compliant work chair by adhering to the work chair dimensions and specifications published by the Indian Standards Institute (ISI) or International Standards Organization (ISO).
Exercise 23:
Consider the Air Purifier device shown on the left. We would like it to filter and remove dust, pollen, mold, bacteria, and any airborne particles in our homes. How can you design the Air Purifier so that it is compliant with international standards?
See answer to Exercise 23:
Design an Air Purifier that implements well-known international standards for air filtration such as ISO 16890 2016.
In the context of products, regulatory standards refer to laws, rules, regulations and advisory opinions, guidelines and orders promulgated by the Government or Government-approved regulatory agencies to ensure the safe & proper creation and use of products. The regulations may encompass a product's compliance to performance, durability, safety, fire hazard, health hazard, environmental hazard, compliance to local or international standards, etc. Backed by regional, national, and international governments and agencies, these regulations must be complied with in toto by product manufacturers before, during and after introducing their products in the market. Any violation of regulatory norms by product manufacturers may attract severe penalties, banning of the product from the market, or even lawsuits.
1. Government has regulations for vehicular emission levels
2. Government has regulations for medical devices
3. Government has regulations for electrical equipment
4. Government has regulations for wireless products
Example 1: Bharat Stage Emission Standards (BSES) are emission standards instituted by the Government of India to regulate the emission of air pollutants from internal combustion engines and spark-ignition engines & equipment, including motor vehicles. BS-VI emission standards came into effect from April 2020 which requires all vehicle manufacturers in India to comply with the new emission regulations.
Example 2: All medical devices and equipment sold in India are regulated by the standards published and enforced by the Central Drug Standards Control Organization (CDSCO) in India.
Example 3: To promote the safety and the right usage of electrical equipment, the Bureau of Indian Standards (BIS) has formulated rules and regulations which encompass safety, ease of use and adaptability, simplicity of technology, value for money and energy efficiency of electrical products. It is mandatory for product manufacturers to comply with these regulations.
Example 4: For manufacturers who want to market products with built-in wireless technologies in the Indian market, MCITT certification is essential.
Tip: Be aware of governmental regulations that apply to your products and design products that adhere to these regulations. Products that don't comply with all applicable regulations cannot be sold in the market.
Work Chair Case Study:
Conformance to Government regulations are a must for product manufacturers to sell their products in the market. We can design the work chair to comply with government mandated regulatory requiremens for work chairs.
The chair is comfortable to use.
The chair is stable and therefore safe.
The chair allows the user to move freely.
The chair uses waterproof materials and are easy to clean.
The chair is made of materials with the right resistance, in order to avoid breakage while in use.
Parts of the chair are removable and replaceable as part of a normal maintenance activity.
The chair has dimensions that are suitable for the majority of the population (> 95%) to use.
The chair is equipped with a mechanism that allows the height of the seat to be adjusted to different heights, regardless of the back rest.
The back rest of the chair is designed in such a way as to provide adequate support for the back. The chair may optionally provide additional support for the lumbar-sacral area.
The chair has rounded edges to avoid the risk of accidents and the ends of the hollow edges are always plugged.
The chair is to be equipped with a stable five-spoke base so that it reduces the risk of accidental slipping and tipping of the chair.
The chair is equipped with adjustment mechanisms that allows it to be adapted to the physicality of the user: adjusting the height of the seat, the inclination and height of the backrest, the height of any headrest and the height of the armrests.
The chair has a rotation system on its own axis, which allows the worker to turn 360° without having to stand up.
The chair uses fire-retardant or anti-inflammable materials to prevent it from catching fire.
The chair makes use of anti-microbial textiles to prevent allergies or rashes to the user.
Exercise 24:
Consider the digital Blood Pressure monitoring device shown on the left. Doctors expect the device to measure accurately and display correct test result so that they can prescribe medication to their patients based on the reading given by the device. However, there are many inferior quality BP monitoring devices being sold in the market that do not give accurate results. This is impacting both doctors and patients. How do we re-design the BP monitoring device to meet Government mandated regulatory requirements?
See answer to Exercise 24:
Design a Blood Pressure monitoring device that complies with regulatory standards and guidelines for digital blood pressure monitoring devices - as issued by the Government of India. Click here for more details.
You made some more progress in refining the Water Wheel product yesterday. However, design is an iterative process that requires successive rounds of refinements to build a good product. So, please go through a fourth round of refinement today and further improve the design of the Water Wheel using the knowledge of 8 extended product quality attributes learnt today.
Watch the video of Water Wheel product. Design an improved version of the Water Wheel by incorporating at least 4 product quality attributes learnt today over and above the improved design you came up with yesterday.
To know more about Wello Water Wheel, please click here.
Tips: Enhance the Water Wheel design such that:
It cannot be stolen or intentionally damaged (security)
It is available for use on demand (availability)
It can be personalized based on individual user needs (personalization)
The water outlet nozzle of the water wheel an be readily connected to a standard water hose pipe (compatibility)
It uses a container that is safe for storing drinking water for several days (standards compliance)
It uses materials that are environment friendly and safe (regulatory compliance)
This activity is a real test of your creative & critical thinking abilities. Please think through in depth and determine how you can incorporate the product quality attributes into the design of the water wheel.
Sketch your design on paper or create a 3D design using TinkerCAD 3D Designer or TinkerCAD CodeBlocks tool.
Create multiple sketches or 3D designs to show how you have incorporated the various product quality attributes in the design.
Preferably, sketch with 3D perspective.
Incorporate any 4 product quality attributes learnt today to a product of your choice. Sketch the product design on paper - showing how you have incorporated the attributes.
Sustainable Living
Designing products that consume Less Resources
Designing products that are Re-usable
Designing products that are Re-cyclable
Product Quality Tradeoffs
Implementing the Product Design
Prioritizing Product Features
Registering a Patent for your Product or Design
Conclusion