Consumer Psychology Research To Promote Healthier Meal Choices

Latest news

The PRIMEMEAL Project comes to an end on January 31, 2019. Check out this page soon for final outputs. Do continue to follow this research at the E-PRIMEMEAL Project, a follow-up project focusing on the usage of consumer psychology to promote healthier meal choices through mobile app use.
CALL FOR ABSTRACTS (March 15, 2019) for the 3rd Cook and Health Conference, to be held in Católica-Lisbon School of Business and Economics, Portugal, on October 17-18, 2019
10/16/218 Promoting Home Cooking as Part of a Mediterranean Diet, part of the PRIMEMEAL project, was presented as an oral communication at the International Conference on Mediterranean Diet and Gastronomy, University of Évora, Portugal.
10/07/2018 The scientific dissemination article in Science Impact 2018 has been published.
09/14/2018 The PRIMEMEAL project was presented at the opening session of the Master in Psychology in Business and Economics (MPBE), at the Faculty of Human Sciences, Universidade Católica Portuguesa. MPBE is a collaborative programme between Faculty of Human Sciences and CATÓLICA-LISBON School of Business and Economics, Universidade Católica Portuguesa.
06/21/2018 The PRIMEMEAL project will be presented during the upcoming annual meeting of Portuguese researchers, Ciência'18, at the Centro de Congressos of Lisbon, Portugal.
05/24/2018 The PRIMEMEAL team is happy to announce an upcoming scientific dissemination article in Science Impact 2018.
05/16/2018 E-PRIMEMEAL, a follow up project to investigate the effectiveness of digitally mediated, behavioural interventions in promoting consumers’ self-regulation of eating behaviour, received funding approval by FCT. The project will start in August 2018 and is scheduled to run for two and a half years.
05/02/2018 The PRIMEMEAL project got an extension of 6 months. It is running until the end of 2018.
05/01/2018 The 'Off the Couch, Into the Kitchen: Leveraging Personal Norms to Promote Home Cooking and Healthy Eating' paper has been accepted for an oral presentation for the 15th International Congress of Behavioral Medicine that will be held in Santiago, Chile.

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Did you know...

According to the WHO, worldwide obesity has nearly tripled since 1975. In 2016, more than 1.9 billion adults, 18 years and older, were overweight; of these over 650 million were obese.

This global obesity epidemic progressively impairs the health and quality escalating health care costs.

Overeating and obesity are increasingly attributed to the failure of individuals to regulate their food intake amidst an ‘obesogenic’ environment.

Self-Regulation of Eating Behavior studies the way people settle the goal of eating healthy and subsequently regulate their food consumption and also refers to the circumstances that help translate the motivation to avoid becoming overweight into actions and outcomes.

The Project

PRIMEMEAL investigates the efficacy of consumers’ motivational and volitional self-regulatory processes in promoting healthier meal choices, contributing to the design of social marketing messages and public health policies to help fight the obesity epidemic.

PRIMEMEAL will address these gaps by pursuing three independent, but complementary, research steps, which together provide a more enlightened and holistic understanding of the self-regulation of eating behavior across different food consumption stages and settings. Experimental studies – field, laboratory and online – constitute the methodological benchmark in consumer psychology research, and will hence be employed in tandem across the three research steps proposed.

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