PPC Optimize (PPCOptimize.net) is a platform designed to assist users in saving money and achieving conversions automatically in their pay-per-click (PPC) advertising campaigns.
It leverages artificial intelligence (A.I.) and machine learning by analyzing data from thousands of Google Ads accounts to predict keywords that waste ad spend and identify those that improve advertising return on investment (ROI).
The platform offers several benefits and features:
Stop wasting ad spend: PPC Optimize helps users identify search terms that are not converting and allows them to exclude them as negative keywords. By eliminating non-performing keywords, users can save money by avoiding ad spend on ineffective terms. See Negative Keywords.
Uncover high-converting search terms: The service helps users discover search terms with a high conversion rate. By identifying these keywords, users can optimize their campaigns and improve overall performance. This optimization process involves focusing resources on keywords that generate better results. See Positive Keywords.
Reduce cost per lead: PPC Optimize claims to reduce the cost per lead by an average of 31% within 30 days or less. By optimizing campaigns and targeting high-converting keywords, businesses can grow without increasing their ad spend, resulting in improved cost efficiency.
Fast results: The platform promises to deliver optimization results within 30 days, with some outcomes possible as quickly as 7 days. This quick turnaround time allows users to see the impact of optimization efforts promptly and make necessary adjustments to their campaigns.
Localized and national results: PPC Optimize offers both localized and national results, enabling users to target specific regions or reach a broader audience across mobile and desktop devices. This flexibility allows businesses to tailor their campaigns to specific geographical areas or expand their reach to a wider customer base.
PPC Optimize originated as a solution for an agency with over 1,000 client accounts and an annual ad spend of $20 million. It was designed to facilitate knowledge sharing and results among clients, promoting collective learning and improved campaign performance. Currently, the platform has expanded to include over 100,000 accounts and more than 80 million search terms in its network.
In summary, PPC Optimize aims to optimize PPC advertising campaigns by leveraging A.I. and machine learning. Its features include identifying negative and positive keywords, reducing cost per lead, delivering fast results, and offering localized and national targeting options.