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In-Store Promotional Visuals – Colgate & Cappy (Test Project)
In-Store Promotional Visuals – Colgate & Cappy (Test Project)
Role: Graphic Designer
Tools: Adobe Photoshop, Adobe Illustrator
Type: Skills Assessment / Test Brief
Overview:
I completed a design test where I had to create in-store promotional visuals for Colgate and Cappy, following brand guidelines and adapting to various retail formats.
What I did:
Created 1 Header A3, 1 Wobbler and 1 shelf divider.
Followed the brand manuals for both Colgate and Cappy to ensure consistency in colors, typography, and tone.
Adapted the designs for different store placements.
Focused on clarity, visibility, and strong call-to-action, which are essential for retail impact.
Purpose:
This was part of a job application test to evaluate design skill, brand understanding, and the ability to work with FMCG promotional materials.
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Packaging Design for BoonBoon Candy Shop
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