Authentic Spirit Kids Division Management 

I worked on the marketing and creative management of the Kids Division under the Authentic Spirit brand, focused on off-road vehicles for children. This involved working on a project aimed at attracting families and kids interested in off-road adventures through various marketing channels and direct engagement.

My contributions included:

• Developing and implementing the marketing plan specifically tailored to the kids’ off-road segment, with clear goals to increase showroom visits and brand awareness.
  
  

• Creating social media content, including photo and video shoots with children both in the showroom and on location, capturing authentic and engaging moments. Given that we worked with children, all content had to be natural and spontaneous to truly reflect their enthusiasm and energy.
  
  

• Designing promotional graphics, video content for mall screens, and social media posts using Photoshop, Illustrator, After Effects, and Premiere Pro.
  
  

• Managing a monthly budget for paid social media ads to maximize reach and drive traffic to the showroom.
  
  

• Setting up and managing a kid-friendly zone within the showroom to enhance the in-person customer experience for families.
  
  

• Organizing ATV and equipment displays in malls and other public venues to increase product visibility and attract potential customers.
  
  

• Interacting directly with parents and children in the showroom, providing a welcoming and informative environment that encourages engagement and purchases.

• Leveraging brand assets from represented manufacturers such as CFMOTO, GASGAS, and Husqvarna, including official photos and videos, while also producing original in-house content to maintain a fresh and authentic presence.
  
  

I collaborated closely with the sales and marketing teams to ensure a cohesive brand message and consistent visual identity across all platforms and materials. My work combined creative content creation with strategic marketing efforts to effectively reach and engage our target audience — families and young off-road enthusiasts.

When I joined, the social media presence for this division was just starting, and I successfully built the community from scratch, growing a loyal and engaged audience over time.

Below are some examples of social media content and design I created as part of this work.

Reels:

Reel 1   Family off-road adventure - A heartfelt reel capturing a dad and child enjoying quality time together on an ATV ride in nature — celebrating family moments and the joy of outdoor adventures. (Filmed and edited by me)

Reel 2  Good vibes and adrenaline - An energetic reel showcasing thrilling moments from a kids’ motocross track, with footage provided by the venue and edited by me to capture the excitement and fun of the sport.  

Many reels were created using popular trends and trending audio that perfectly matched the off-road niche, helping to boost engagement and reach on social media. 

Authentic Spirit 

I also took over the marketing and creative management for the main Authentic Spirit brand, focusing on off-road vehicles, morotcycles, bikes and equipment for adults. This involved similar responsibilities as with the Kids Division but tailored to an adult audience.

My contributions included:

• Utilizing brand assets from manufacturers we represented, such as CFMOTO, GASGAS, and Husqvarna etc, including official photos and videos, while also creating original in-house content to keep the communication fresh and relevant.
  
  

• Collaborating closely with the sales team to arrange and optimize the showroom, making it more client-friendly and engaging for visitors.
  
  

• Creating social media content including reels, promotional graphics, and contest materials to grow and engage the adult off-road community.
  
  

• Managing the overall visual identity and marketing efforts across social media and in-store materials to ensure sales and awareness.
  
  

• Organizing events and promotions in the showroom to boost customer interaction and sales.
  
  

In this role, I worked more on a feeling than just on graphic design — aiming to inspire the community with the spirit of adventure, adrenaline, and fun that encourages people to get outdoors. Reels attracted the most attention on social media, so this became the main focus of my content creation efforts. 

Below are some examples of social media content and design I created as part of this work.

Suporto Christams Campaign - Web & Google Ads Graphics

Project Description: I designed the visual direction and all digital assets for Suporto’s 2024 Christmas campaign, focusing on positioning the products as gift-friendly during the holiday season. The campaign included dedicated sections such as For Her, For Him, For Friends, For Kids, and For Grandparents, each with tailored visuals to match the audience.

I created web banners, Google Ads graphics, and video ads in all formats, ensuring a cohesive, warm, and festive look across all placements.

The campaign successfully highlighted Suporto’s products as thoughtful gifts and improved holiday visibility through clear, festive design tailored to each audience.

• Adobe Creative Suite (Photoshop / Illustrator / After Effects) – for layout, retouching, composition, animation, and final exports.

• AI-powered tools – used to speed up ideation, generate variations, and refine visual concepts.

Christmas Campaign Video 

Suporto – Marketing Support and Visual Content 

At Suporto, I worked on a variety of marketing materials including flyers, social media graphics, and simple website banners. My focus was to create visuals that aligned with the brand’s tone and identity, ensuring consistency across all channels.